Cécile Tirard

Cécile Tirard

Accessories Product Planner, Jaguar Land Rover (Headquarter - UK)
 

En poste chez Lapin Mignon Marketing Limited, Jaguar Land Rover (Headquarter - UK)

Précédents : PSA Peugeot Citroën, Citroën, Citroen UK, Citroen Prague, Renault, EDF Energy

 

    En résumé

    From Prague, Paris, London and Birmingham, my marketing European experience is intense, with a good knowledge of international customers. From product management to marketing strategy, my 8-year experience in the automotive industry and in consultancy is strong and complete. My complete Profile: uk.linkedin.com/pub/cécile-tirard/22/89/155/

Parcours

Accessories Product Planner

Chez Jaguar Land Rover (Headquarter - UK)

De août 2013 à aujourd'hui
- Product creation: Accessoiries definition at the very begining of a new vehicle projects - Strategy definition of the future accessory range for both Jaguar and Land Rover brands - Working planning definition for accessory delivery - Work interface with Design, Engineering, Aftersale and ...
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Director

Chez Lapin Mignon Marketing Limited

De août 2013 à aujourd'hui
Lapin Mignon Marketing Limited is a consultancy agency that gives advice and helps companies developing and creating their marketing policies, product strategies and brand defining. Our key is to think outside the box and to propose new creative ideas and strong marketing concepts that will appeal ...
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International Marketing Strategy Launch Manager: C4 Cactus, C4L, C4 Sedan and DS3 Cabrio

Chez PSA Peugeot Citroën

De janvier 2013 à juillet 2013
- Marketing strategy definition for new car launch - Global and central teams’ coordination & adhesion - Major Citroën Launches responsibility (International cars + key Citroën project)
 

Management, Process& Organisation Consultant

Chez PSA Peugeot Citroën

De janvier 2012 à juillet 2013
Alongside my marketing role, I have been assigned to be part of a management Consultancy internal program called “PSA Excellence System”(PES) - Marketing Management tools management (ei.:Obeya, meetings) - Management & Process Trainings writing, organisation and animation
 

Head of Métier Support for global Marketing and Communication at Citroen

Chez Citroën

De janvier 2012 à janvier 2013
- Decision tools preparation (ie.: Reports, Senior Management presentations) - Strategic Studies and Strategic Brand Presentation (ie: Digital Natives study) - Sales & Marketing coordination
 

Global Sales and Marketing coodinator chez Citroën heaquarter

Chez Citroën

De février 2011 à décembre 2011
Analyse and collect marketing and sales datas. Prepare and present sales results, Brands ranking, with analysis to the senior management and to different departement. Give tools for better understanding of the global markets in order to take the bests decision. Contact point for all Citroën ...
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DS3, New C3 and C3 Picasso Product Manager

Chez Citroen UK

De mai 2008 à janvier 2011
- Successful launch of the DS3 - UK marketing, Communication & sales strategy adaptation - Launches: DS3, C3 & C3 Picasso /Special editions (ie.: Orla Kiely / BlackCherry)
 

Junior Product Manager & Marketing Manager

Chez Citroen Prague

De mai 2006 à avril 2008
- Product management: C8, C2 - Web localisation and management - CRM, Brochure & Advertisement
 

Event Coordinator

Chez Renault

De janvier 2005 à décembre 2005
- 1 million € events management - 13 000 employees’ site motivation & communication through events
 

Compétences

 
  • Analyse
  • Anglais
  • Automobile
  • Communication
  • Coordination
  • Créativité
  • Gestion de projet
  • Internet
  • Voir toutes les compétences (13)

Centres d'intérêt

 
  • Automobile
  • Chants
  • Ecriture
  • Marche à pied
  • chorale
  • découverte
  • musique