Sophie Ruggiero
Paid Search Analyst, iCrossing UK, London
Advertising is the best area I could have found to observe my society through every type of resources; data, media, technologies, studies, social behaviour. Curiosity and passion are my ways to experience it. Finding correlations and telling stories is for me the accomplishment of this process.
44 contactsStar performer Award winner 2011 iCrossing
Main client portfolio:
ASOS UK Top UK online fashion retailer,
Kiddicare UK Best online baby retailer for many years
Core activity:
Running a variety of digital marketing activities (PPC focused) through the understanding of the market (online and offline),the client's industry and the customers' behaviour
Client's budget optimisatio working towards ROI
Keeping up to date with the industry's technology to deliver innovative ideas/strategies to support and increase clients customer base/turnover.
To students in media planning, Bachelor
Introduction to digital media planning (PPC, display, social advertising/marketing, emailing, affiliates)
Introduction to Agency lifestyle, from clients brief,campaigns build to campaigns performance reports
Introduction to Online/Offline synergy, PPC focused
Case studies presentation
Students' evaluation (under the form of the Google Adword Professional exam)
2008 - 2010Search marketing (PPC), Account Executive
Main clients portfolio:
Kodak Gallery (EU), Kodak Inkjet(UK), Sony Style Europe (EU),Sony VAIO (EU), Cisco (BtoB)(EU), RIM (BlackBerry)(EU)
EU Markets: United Kingdom, France, Germany, Belgium, Netherland, Spain, Italy...
Core Activity:
•Day to day management of paid search campaigns for major international clients
•Responsible for the implementation of search campaigns, analysis, optimisations and performance reporting
•Assisting in strategic planning, recommendations and client presentations
•Responsible for financial bookkeeping including insertion orders, vendor invoices and reconciliation of activity
2008 - 2008Online advertising, Internship
•Coordinating tracking tag strategies for international / Global client (IBM)
•Producing a fortnightly newsletter for Kodak, covering a range of significant subjects
•Working with AM/AD to develop & prepare presentations and optimisations reports for clients’ campaigns across different markets
•Producing competitor’s report and news trend presentations for new business pitches
2004 - 2004•Involved in shoots for magazines and advertising materials (always with a body guard!)
•Participating and preparing important and historical Cartier events (100 ans de la montre Santos-Dumont)