Rémi Lefèvre

Rémi Lefèvre

Area Marketing Manager, South & West Europe @IHG - InterContinental Hotels Group

Brand, Digital and Social Marketing for travellers - Marketing Manager at IHG
 

En poste chez Intercontinental Hotels Group

Précédents : Intercontinental Hotels Group, InterContinental Hotels Group, ADELY, Skoda Auto, EMLYON Business School, Epicerie Lyon, Novotel Metz-Centre, McDonald's Charcot

 

Précédents : VŠE - University Of Economics, Université Lyon 3 Jean Moulin, Lycée Jean Moulin, Université Jean Moulin - Lyon 3

 

    En résumé

    Please consult my LinkedIn profile for more information: linkedin.com/in/remilefevre

Parcours

Area Marketing Manager & Commercial Marketing Strategist, Western & Southern Europe

Chez Intercontinental Hotels Group

De janvier 2015 à aujourd'hui
On top of leading the marketing, comms and PR efforts for our France & Suisse stakeholders, I lead the strategy & planning side of the 13 markets in the region, from the UK to Israel. We localise, devise and implement initiatives, from strategic pan-European campaigns down to tactical, ...
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Area Marketing Manager, South & West Europe

Chez Intercontinental Hotels Group

De octobre 2013 à décembre 2014
From strategic pan-European campaigns down to tactical, region-specific initiatives, I devise & implement commercial marketing efforts related to various countries in South & West Europe for IHG® and its brands, i.e. InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, ...
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Global Social Marketing, Upscale & Luxury Brands

Chez InterContinental Hotels Group

De janvier 2012 à novembre 2013
In charge of social marketing for InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts and Hotel Indigo, the 3 global upscale and luxury brands of InterContinental Hotels Group's portfolio. - REPUTATION: Online reputation, technology & competitive watch - COMMUNITY: CRM & brand ...
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Université Lyon 3 Jean Moulin, Lyon

International Management, IAE de Lyon - Ecole Universitaire de Management

De 2009 à 2011
Second year in double diploma with VSE Prague University of Economics
 

PR & ICT Manager

Chez ADELY

De 2009 à 2011
Organisation of concerts, exhibitions and partnerships, definition of the e-marketing strategy and PR-related communication aspects of the association’s main event, an eloquency competition attracting more than 2,500 people every year (20% audience increase in 2010)
 

International Development & Careers Department Intern

Chez EMLYON Business School

2010
- Management of the seasonal careers events of the School, from 3000 attendees Careers Forum to the punctual seminaries with high-profile recruiters - Development of Corporate Partnerships (prospection, commercialization...) - Institutional & careers websites monitoring/updating
 

Junior Corporate Identity & Brand Management Consultant

Chez Skoda Auto

2010
Brand Management cooperation project between Škoda and the University of Economics, Prague, for the International Marketing & Communication class for IB & CEMS programmes
 

Bartender, Waiter, Drive-In Manager

Chez Epicerie Lyon, Novotel Metz-Centre, McDonald's Charcot

De 2007 à 2010
Part-time jobs within an international and challenging environment, from the necessary flexibility needed in a typical French bistrot to the professionalism and efficiency of a McDonald’s restaurant processes through the initiative and upper-end service of a 3-stars hotel
 

Compétences

 
  • Brand management
  • Développement international
  • Public relations
  • Relations internationales

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