Olivia Outrebon

Retailing Networks: Hypermarkets and Supermarkets, specialised superstores and travel agencies
-Project management: was responsible for the creation of point of sale communication mediums (brochures,
billboards): liaising with suppliers, analysis of quotes, work on design and content with graphic designers...
-Created sales pitches on the products and sales tools for the sales force
-Managing the graphic designers, I planned the whole marketing team’s projects and recruited freelancers

-Product development: took part in the relaunch of the product: focus group briefing to polling organisation, briefing and debriefing to design agency for the creation of a new ticket
-Analysed the product’s and promotion’s performances (annual reports, weekly dashboard) and recommended actions
-Took part in a cross-functional project: adaptation of the new trademark of «La Française des Jeux» to the whole Lottery Draw Games (ticket, communication tools, etc.)

- Reported the results of editorial line marketing studies
- Undertook a study on the profile of the readers of a magazine: «Femme Actuelle» (First French women’s magazine) via consumer panel data analysis
- Updated the covers of the magazines benchmark