Nicolas Limare

Online User experience direction in strategy and design for Merck European Online services

Merck EMEA&C Multichannel
Univadis
Docvadis
MCM

Executive creative director of experience architecture development

Design direction of user centric interactive applications for digital media and e-commerce

Joined Axance as Executive Director of User Experience Design and Strategy, Paris, France, in 2005.
Axance is a user experience agency with user testing capacities (3 observation labs), concept,design, strategy, mobile applications and user research departments.

Responsible for business development, implementation of methodologies and processes, team development and client management for user experience concept and design.
Leading multi-disciplinary teams from strategy, concept, prototyping, user testing, design and specifications.

Specialized in online strategy development for large ecommerce French retailers (La Redoute, Darty, Castorama, But) and mobile design applications

REFERENCES
www.laredoute.fr
www.castorama.fr
www.chateauonline.fr
www.cortalconsors.de
www.ebay.fr
www.apec.fr
www.decitre.fr
www.enviedeplus.com
banque.gemoneybank.fr
www.groupama.fr
www.hsbc.fr
www.laposte.net
www.courriercadres.com
www.docvadis.fr
www.nexx.fr
www.okaidi.fr
jeu.orange.fr
www.planet.fr
www.tv5.org
www.wat.tv
www.yoono.com
www.toutpresdecheznous.fr
www.meteofrance.fr
www.placedestendances.com
www.prismashop.fr
www.but.fr
www.teleshopping.fr
www.thomascook.fr

Responsible for managing teams of strategist, information architects and designers to conceive and design online user experience for international projects.

Lead large-scale international project teams from concept to implementation for the on-line travel industry
Designed, directed, and achieved the most challenging on-line services for single and multi-channel on-line digital media : IDTV, Mobile phone and Web.

In multiple occasions, took the role of director of operation on the client’s side , and most notably for Opodo from 2001 to 2004 as director of user experience

PROJECTS
• Design director for OTP (Online travel Portal) in which capacities I’ve conceived and implement Opodo from the creation of the company.
• Senior consultant in online travel user experience for Hilton international during their global European and Asian site redesign project.
• Strategy and design direction for Vodafone worldwide intranet.
• Strategy and design direction for Opodo during the redesign of their core booking engine.
• Senior consultant in dynamic packaging and cross-selling for British Airways.
• Director of design and user experience strategist for Excel Airways during the re-lunch of their new brand and online charter services.
• Director of UE strategy and Design for Avis Europe.
• Senior UE consultant for British Petroleum, responsible of the strategy and development of their worldwide intranet.
• European director of user experience for Opodo with the mission to conceive and direct their next user experience and online offer strategy with an emphasis on ‘dynamic packaging’ and ‘cross-selling’.


REFERENCES
www.opodo.co.uk
www.hilton.co.uk
www.avis.co.uk
www.xlairways.fr
www.bp.com
www.vodafone.co.uk

Joined in 1997 as information designer and Internet strategy consultant. Developed the creative studio structure, methodology and offers.

Made creative director in 1999, with responsibility for brand, user experience definition, and visual user interface direction of all IBM France clients, including IBM and IBM Global Services itself.

Leader of design teams, in charge of project staffing and profitability of the on-line design services.

REFERENCES:
www.latribune.fr
www.lefigaro.fr
www.centrepompidou.fr
www.rolandgarros.com