Louisa Sabin

From 8th April 2011 until now: Associate Researcher – Consumer Markets FMCG / Food and Drinks industry Product Launch Analytics. Datamonitor (Manchester)

•Researching information on new Consumer products available in the market through attending international trade shows, liaising with field network representatives and examining trade press).
•Extracting and recording all requisite information (e.g. nutritional information) on these products in a timely manner.
•Summarizing the information available and inputting it into a database

Jul 2010 -Jan 2011: Sales/marketing assistant Great Parnassus Resort & Spa (Cancun Mexico) (7½ months)

•Responsible of the customer service (handling all enquiries, promoting hotel facilities, hotel‘s events, advice about Cancun’s touristic attractions, selling transportation, booking, dealing with specific clients requests, dispatch general correspondence for the director & Sales Managers and the others departments, selling the sister hotel …)
•Answer telephones, direct calls, take and relay messages, faxing
•Attending Sales team meetings
•Conduct site inspections with travel agencies, clients
•Produce quotations and written confirmation to clients
•Liaising with clients to coordinate reservations
•Supporting the Groups Manager (quotation, rooming list)
•Deal with clients’ complaints and follow up (act as a contact between the client and the others departments i.e. food & beverage, Spa etc…)
•Preparing brochures for enquiries
•Checking customer satisfaction and provide client feedback/suggestions to the sales director & sales managers
•Professionally represent the hotel at exhibition
•Maintenance of all market segment databases (travel agencies, tour operators, clients…)
•Creating and maintaining an updated sales database and distributing the relevant email shots to clients (promotions, greetings, prizes etc...)
•Implementing marketing tools (flyers)
•Making reservations (Fax, Email, Extranet) and confirmation, “recaps”
•Improving the visibility of the hotel on the Internet (Referencing on various Web sites)
•Create, manage and update the presence on social links (Facebook, Twitter)
•Supporting marketing & promotional activities (events/animation) ,
•Supporting the Sales team by providing sales data, market trends, forecasts and analyses reports requests (identify new markets opportunities, SWOT analysis etc....)
•Monitoring competitor activity
•Updating the sales and marketing team of the relevant events and exhibitions
•Doing marketing reports (Return on investment)
•Doing the fact Sheet for the re opening of one of our hotel, search for relevant business contacts (travel agencies...), marketing strategies for the promotion of the new hotel, contact with press agencies etc..), Referencing, Direct mailings, Cold calling, Create and maintain a database of Key Clients
•Developing content website
•Translation in French/English (Banquet/restaurants’ Menus, Web site, Fact Sheet….)


2009: Preparing the customs' Inspector examination, taking English and Spanish “refresher” courses, learning Portuguese

2008: Saleswoman JOUPI (Martinique) (10 months)
Joupi is a kids store for toys, video games, dolls, action figures, learning toys
Key responsibilities
•Guest reception (face to face, over the phone)
•Cashing
•Sales



2007: International Trade assistant AMERICAN CHAMBER OF COMMERCE (Mexico Guadalajara) (5 months)


•Guest reception (face to face , over the phone)
•Research up-to-date information concerning business contacts for members and non-members-receive, consult and prepare information requested by interested firms, and follow-up (market studies, procedures to open a new business, customs, business opportunities, law and regulations, government policies , key economic trends etc...)
•Help organize information and promote a variety of international trade opportunities to membership;
•Gather information(economic, social..) from the press and Internet and prepare for internal use and external audiences;
• Support activities of the