Julie Lufau

Web analytics:

- Identify user needs and trends
- Analyse of the SERP, verticals and ads based on key queries for lead markets
- Collaborate with team to improve user experience and content management toolset
- User satisfaction - measure, track and report feedbacks on content and metrics
- Testing and judging key features for lead markets
- Developing new tools in liaising with engineers for business needs
- Sharing knowledge via ppt presentations to other Bing staff
- Training and supervising new team members
- Strong insight into SEM and SEO


Editorial and in-house feature optimisation:

- Creating French editorial guidelines, house style and tone
- Writing short and engaging titles and text to generate high CTR
- Analysing, selecting and creating keywords
- SEO strategy based on the success of keywords. This includes responsibility for on and off page optimisation including content copywriting and link building
- Overseeing performances (CTR, ranking, win rate…)
- Sub-editing French & German content produced in house and by outsourced translators

Coordination of import and export flows from eastern and northern Europe to the UK:

- Manage a portfolio of suppliers across the European markets
- Develop, grow and retain key accounts for the business
- Build relationships with clients with a view to securing long term service purchases
- Negotiate changes to terms and conditions of contracts
- Tracking service performance and ensuring timely optimisation of all deliveries

Lesson planning and teaching German teenagers.