Hervé Bailly

Location of interest : Paris, London.

Current position :
SARA LEE NORTHERN EUROPE – London
Marketing Director, UK – In charge of Wonderbra, Gossard, Playtex, Dim brands.

Strategy : recommended and implemented a strong re-investment behind the core brands Wonderbra and Playtex : +250% marketing investment vs previous 3years.

Communication : recommended and implemented the relaunch of Wonderbra in the UK
New advertising campaign (October 05) : print and billboard
Street marketing activity
Aggressive PR program

Portfolio : Launched the DIM brand - N°1 brand in France - in Ireland as test market for roll-out in the UK in 2006 (TV campaign, the biggest planned launch in the UK for the last 8 years)

Management : Management of a team of 23 people
Restructured the department to reach new standards of efficiency : new organization, 30% of the staff changed.