Erwan Kernevez

NEOPOST GROUP, Paris France.
European leader and number two world-wide supplier of mailing solutions, 918 m€ revenues, 5.400 employees in 18 countries, products distributed in 90 countries, listed in the A compartment of Euronext Paris (CAC Next 20 Index).

Group Strategic Marketing Manager, part of the Corporate “Marketing & Strategy” division of Neopost Group:

Corporate Product Marketing: Infrastructure and PC-Applications
- Identifying “market” needs and generate business opportunities (innovative workshops, customer visits, market surveys).
- Defining offer, product positioning against competition and short-to-long term roadmap.
- Defining pricing and new business model (maintenance fee, software upgrade strategy).
- Assessing fit & attractiveness of the US Shipping software players prior to MOS acquisition in 2008.
- Providing recommendations & findings to Neopost Staff Management.
- Ensuring seamless implementation (identifying project sponsors, getting buy-in from key stakeholders, project follow-up).

Postal Strategy:
- Identifying UK and Irish postal trends to anticipate and influence market changes.
- Assessing risk/opportunities for Neopost business related to a change in the vat regulation.
- Lobbying with European Post Offices to value meter channel benefits and related “next generation” services.

Linedata is a software company delivering IT solutions for the finance industry (Asset Management, Life Insurance and Savings, Asset Finance). Revenues were about EUR150m in 2006 with over 900 employees based in 15 offices including Paris, London, Boston, New York, Luxembourg, Hong Kong, etc.

Within the Corporate Marketing Division of Linedata Services, I was responsible for
- Strategy & Product Marketing (market studies and strategic recommendations, research of distribution partners/acquisitions targets, day-to-day business intelligence and competitive analysis, product repositioning)
- Product & Financial Communication (redesign of business & corporate marketing litterature, launch of new product & service offerings, implementation of a global PR strategy, etc.)