Elisabeth Viguie culshaw
Business Development Manager France/Swizterland/Andorra
Responsable for business development in French, Swiss and Andorran market for ski and outdoor/camping textile product:
- Recrutement and Management of sales team (commercial agents, distributors, I advertise, interview and recrut our sales team which consist in a group of contracted commercial multi brand agents and distributors. I negotiate their contracts with our management.
- Direct responsability for sales and management of foreign key accounts (Decathlon, Koodza, Vetir,Club Med...) as well as negotiations with national buying groups (Sport 2000, Intersport, Twinner, Ski set...). I work in direct with senior buyors for those key accounts to select and put together seasonal range, negotiate prices and close buying contracts. I negotiate with national buying groups and set up commercial conditions with range selection for seasonal buying by members. I negotiate conditions with our senior management. When necessary I organise SMU to capture market shares.
- Product development and own brand products with large national accounts (Groupe Leclerc - France, Groupe Gemo - France) I work with large buying group on SMU contracts which consist on product development specific to the needs of their customers.
- Management of Marketing strategy for French market:(advertising to the trade, advertising, Facebook page). Opening of shops/corners. (Children shop in Courchevel, Swiss Outlet in Villeneuve).
- Initiation and management of new ventures : Internet sales (Vente Privee, Amazon)
- Responsable for Customer Service Management for Geographical areas of the French market (deal in direct with phone/email enquiries).
30 contacts1992 - 2000Creation and set up of the award winning design company based in Scotland.
Creation of product and developement of set range as well as specific product development (National Trust for Scotland, Glasgow Museums, Harrods, Independants shops) + development of foreign markets through the work of distributors (Belgium, Holland, France, Italy, Denmark).
Creation of range of Stencils sold by mail order as well as through the trade based on work of Glasgow's born CR Mackintosh.
Commission work (Stencilling and paints effects) both private and public work (travelling CR Mackintosh Glasgow-New York-Chicago), The House for an Art Lover (Glasgow).
Creation and opening of "The Stencil Cafe" school of stencilling for all ages within The Lansdowne Collection shop in Glasgow
