Axel Baran
Senior EMEA Marketing Program Manager, Avaya
Sir, Madame,
I am interested in exploring marketing opportunities, preferably located in the UK or France.
With about 15 years of experience in the telecom sector focusing on Unified Communications and contact centers, I bring a good understanding of the market and its technologies. My experiences are based on North American, South American and European markets through my various roles at Nortel Networks and Avaya.
In addition, I acquired a good understanding of different cultures based on my personal experience in living in several countries. My language skills combined with product marketing knowledge are key strengths in contributing to the growth and profitability of the company.
Please, feel free contact me for further details.
Sincerely
Axel Baran
55 contacts• Roll out of all Global Avaya Enterprise Solutions marketing campaigns across EMEA to achieve demand generation lead targets and to raise brand awareness
• To support sales and marketing country teams with local program using relevant EMEA materials through regular communication
• Establish consultative approach to support sales team and messages to customers to increase campaign effectiveness
• Coordinate marketing activities between headquarters and countries to satisfy local market needs providing a consolidate view of EMEA campaign implementation
• Provide all relevant campaign materials and tools to marketing, sales and pre-sales team such as whitepapers, demos, case studies, collaterals, campaign toolkits and presentations
• Assist in developing EMEA promotional programs to support campaign activities
• Work with agencies to create appropriate localized campaign materials for countries
• Support Business Partners in implementing marketing programs via regular briefing and communication
• Provide appropriate analysts reports and Awards information to sales and marketing for planning and customer negotiations
• Support analysts relationship team with customer names and quotes for PR activities
• Coordinate Customer Reference program and case study create between countries and headquarters
• Support Product Management to ensure all marketing deliverables are ready for market launch
• Support web team with content for campaign web sites such as Avaya external customers pages, Business Partner Portal as well as Sales internal Portal
• Integrated key alliance partners solutions into campaign material when relevant to the market
2000 - 2005• Provide technical support to sales and pre-sales teams for rapid responses to customer enquiries
• Assist in planning and develop go-to-market channel strategies to help drive revenue
• Coordinate internal teams for implementation of processes and tools within channels resulting in profit maximization
• Manage the complete introduction activities for the Contact Center Solutions portfolio into channels
• Implement the Plan of Record in accordance with initial business targets and objectives
• Maintain balance between Nortel Networks customers needs and the product portfolio
• Promote products and services with channels and customers to achieve revenue objectives
• Collaborate and communicate with other departments on account activities and projects
• Assist in evaluating customers' current and future business needs
• Liaise within all internal groups to resolve customer problems and ensuring overall customer satisfaction
• Gather and evaluate market information for new features and solutions
• Assist channel sales team with presentations, demos, product and market knowledge to drive revenue
• Facilitate account issues through the enterprise business possesses to allow on time deliveries of orders
• Partcicpate in tradeshow in EMEA such as SECA (France), IFAES (Spain), IFE (Portugal)
• Interview with industry magazines such as Contact Center (Spain), Call Center Magazine (Portugal)
• Participated in conference organized by Cibernos (Spain) as well as TV debate
1999 - 2000• Coordinated Interactive Voice Response (IVR) portfolio introduction to Latin American market
• Developed IVR business strategies with channels
• Managed technology teams and implementation of Call Center trade shows in Chile, Argentina, Brazil and Mexico
• Provided project management coordination for Enterprise University training events
• Managed team for completion of the Open Interface week held in Dallas, Texas, USA. Total attendance 75 people and 35 Business Affiliates
• Initiated the Universal Data Exchange program: CTI enabling SCCS (skill based routing solution for Call Centers)
• Attended conferences and trade shows to keep ahead of market innovation and trends
• Proactively assessed customer needs and match them Nortel Networks portfolio
• Provided monthly reports to product management on market and customers activities
• Interfaced with multiple internal departments related to existing to ensure effective communications of the Customer’s expectations.
• Developed an understanding of customer profile, including customer vision and current and future business needs
1996 - 1999• Provided strategic input on new release of Computer Telephony Integration (CTI) portfolio
• Managed customer satisfaction and requirements for product enhancements
• Coordinated Product Line Management activities with all Nortel Networks internal departments including marketing, development and operations
• Owned the product life cycle for the CTI portfolio
• Created technical documents such as product specifications and marketing materials available to channels
• Managed development projects with third party partners to provide CTI solutions
• Worked with Customers and Sales to deliver and manage feature rich, advanced CTI solutions
• Coordinated worldwide Field Trials Sites for CTI Enablers
• Provided financial analysis of global CTI sales
• Created briefs to sales, management team and external prospects
• Developed future roadmaps for Computer Telephony Integration products