Anne-Beatrice Guillarme

Anne-Beatrice Guillarme

Assistant Brand Manager - VIE Program - Consumer Heath Care, Sanofi
 

En poste chez Sanofi

Précédents : Sanofi, ENGIE Ineo, Schneider Electric

 

Précédents : Hanyang University, ESC Rennes Business School, IAE LYON, Externat Sainte Marie ( Les Maristes)

 

    En résumé

    PROFILE: MARKETING – CONSUMER – INTERNATIONAL - Dynamic and driven mind-set with two years’ experience in consumer business - Highly interested and motivated to plan and implement marketing multichannel strategy, driven by consumer insights and understanding - Adaptable to multicultural environment

Parcours

Assistant Brand Manager - VIE Program - Consumer Heath Care

Chez Sanofi

De avril 2015 à aujourd'hui
KEY RESPONSABILITIES - Develop and deliver the UK & IE operational marketing brand plans for the Pain category : Syndol and Brolene - Support sales team by providing clear marketing objectives and brand plans - Assist the Brand Managers of the Gastrointestinal and Allergy category to develop their ...
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Marketing assistant VMS category and Family care Europe

Chez Sanofi

De octobre 2014 à mars 2015
- Develop concepts for Mitosyl brand extension in Europe - new positioning and launches: -> Coordinate teams within Europe to support NPDs launches -> Presentation of the top-line results of the market research to support European strategy - Support local markets by developing marketing materials ...
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ESC Rennes Business School, Rennes

Master Marketing International, ESC RENNES

De septembre 2011 à janvier 2015
Specialisation: Marketing strategic - Customer behaviour - Brand Management Micro-entreprise Well'come, accueil et soutien des étudiants étrangers intégrant l’ESC Rennes
 

Hanyang University, Séoul

Master Marketing International, Hanyang University

De février 2014 à juin 2014
Echange universitaire, Hanyang University, Séoul – 6 mois - Asian Business & Marketing: analysis marketing des leaders du marché asiatique: Samsung, Lenovo, Hyundai - MBA courses: Global Brand Management and Business Communication
 

Marketing and Communication Assistant

Chez ENGIE Ineo

De septembre 2012 à août 2013
MARKETING ASSISTANT - 6 MONTHS - Benchmarking on the main competitors – Schneider-Electric, Eiffage, Vinci, Spie, Bouygues - Market study on different energy markets: wind energy, photovoltaic, smart city - Market study on French communities COMMUNICATION ASSITANT - 6 MONTHS - Realization of ...
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Commercial assistant

Chez Schneider Electric

De mai 2011 à août 2011
- Creating and updating commercial documents - Realization of detailed estimate and commercial re-launching
 

IAE LYON, Lyon

Licence Sciences de Gestion, IAE LYON

De septembre 2010 à mai 2011
Gestion, Management, Comptabilité, Economie, Marketing