Adeline MARTIN

- HP
- Estee Lauder Companies (Estee Lauder, ADF, Clinique)
o Manage & co-ordinate alignment of online/ offline strategies & execution across the EMEA markets
o Review plans for strategic alignment and regional approval
o Present plans to regional clients and feedback to local markets where changes and amendments are required
o Plan/ buy pan Regional programs
o Liaise with creative agency to inform on plans and vice versa/ help ensure campaign integration

- Citroën
- M6 Group (M6 Mobile By Orange, M6, W9, Teva,…)
- Peugeot
- Carrefour Group (Carrefour, Champion, Carrefour City, Carrefour online)
o Pre campaign planning: Media recommendations, budget allocation & commercial
negotiations with media owners to gain maximum added value for clients
o Ongoing Campaign management: Operations, optimisations, reporting and
reconciliation, financial dashboards and invoicing
o Client management
o Working on integrated campaigns
o Budget management
o Managing various campaign objectives: Working on broad reach branding
campaigns, traffic driving & Direct Response briefs

- Campaign management: Canal Sat and Canal +
o Media planning, optimisation, reconciliation
o Qualitative and quantitative rod, press review