William Salmon-lefranc

Responsible for growing revenue and managing relationships with Rubicon’s leading Ad Networks & DSP partners in France and Germany.

Buying ad space to display Criteo's retargeting ads, develop partnerships with publishers and ad networks, improve/optimize campaign performances.

Implementing and optimizing our CRM in the UK office team: product development, project management, training and coaching.

- Designing pan-european sector surveys on TV/Outdoor/Radio/Web/Cinema media expenditure across Europe
- Designing sales pitches for the television channels and radio stations within the RTL Group in Europe (M6, RTL-TVI, RTLII, Super RTL, Five, RTL4 etc.)

- Study of the lobbies interactions between the European public and private institutions.
- Study of the technical barriers to trade between the European Union and the United States.
- Channels and targets interviewed: US Trade Representative Office, Transatlantic Economic Council, Transatlantic Business Council, American Chamber of Commerce, European American Business Council, Business Europe, European Commission (DG Trade, DG Agricultural, DG Health and consumer affairs, DG Environment)

Full report: http://group8.lobbyism.eu/check/index.php?optio...