William Salmon-lefranc

William Salmon-lefranc

Senior Strategist Sales Manager, Tradelab

Currently employed at Interpublic Group Of Companies

Previous: Tradelab, The Rubicon Project, Criteo, IP Network - RTL Group, European Commission


Previous: Ecole Supérieure De Commerce, Université Nice Sophia Antipolis


Head of Buyers, Continental Europe

At The Rubicon Project

From September 2013 to February 2017

Business Development France/Germany/Nordics

At The Rubicon Project

From 2011 to August 2013
Responsible for growing revenue and managing relationships with Rubicon’s leading Ad Networks, DSPs, Agency and independent Trading Desks in France, Germany and the Nordics.

Business development manager

At Criteo

From 2010 to 2011
Account management, campaign management and optimization. Implementation of our CRM in the UK sales team: product development, project management, training.

International Marketing Research Analyst

At IP Network - RTL Group

- Designing pan-european sector surveys on TV/Outdoor/Radio/Web/Cinema media expenditure across Europe - Designing sales pitches for the television channels and radio stations within the RTL Group in Europe (M6, RTL-TVI, RTLII, Super RTL, Five, RTL4 etc.)

Ecole Supérieure De Commerce, Saint Etienne

Master II in Marketing / Web and International Business, Groupe ESC Saint-Etienne

From 2007 to 2009
Six months of study in the Rotterdam Business School (RBS).

International Research Assistant

At European Commission

- Study of the lobbies interactions between the European public and private institutions. - Study of the technical barriers to trade between the European Union and the United States. - Channels and targets interviewed: US Trade Representative Office, Transatlantic Economic Council, Transatlantic...
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  • Campaign management
  • Data analysis
  • Display advertising
  • DSP
  • Hardware
  • Html
  • International account management
  • Online advertising
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