Valentina Dal Mas
Looking for new opportunities in Social Media, Communication and digital marketi
Higher Education - BA in Media Studies, Italy, and MA in Communication & Cultural Studies, Ireland.
Since 2004 member of the Italian Journalist Professional Association http://www.odg.it
A highly motivated and reliable employee with strong communication and organisational skills. Copes well under pressure to produce a high standard of work within tight deadlines. A team player with the confidence to express their ideas and listen to others. A creative personality and a passion for writing, with in depth interest in digital marketing and social media.
In 2004 I decided to move to Ireland, Dublin where I've been living for 4 years. Then in 2008 I relocated to London where I currently work as Italian Communication Assistant @ Viadeo.
311 contacts2011 - 2012• Set up, launched and grew Viadeo’s official Twitter account and Blog.
• Responsible for running engagement campaigns with Viadeo’s community leveraging social media channels.
• Development of marketing communications collaterals including sponsors profiles, videos, and display ads.
• Research and production of editorial content for the Viadeo communication platforms (Blog posts, White Papers,
events etc.)
• Worked with local communication agencies to develop and manage communications projects.
• Represented Viadeo at key social media events for networking, blogging, live‐tweeting and interviewing (i.e. Social
Media Week, Wired, Inspire Conference)
2010 - 2011Reevoo offers impartial reviews and the cheapest prices for electricals from all the UK's favourite shops to help you decide what to buy.
• Web content management - launching content, proofreading copy, checking links, sourcing graphics and photography.
• Writing promotional copy, such as weekly newsletter, daily homepage promos and engaging headlines.
• Researching and producing informative articles, and deals, for the Reevoo blog, focused on electrics and white goods.
• Working with the marketing team to run social media campaign to engage our customer using Twitter.
• Undertaking website traffic analysis using a range of software including Google Analytics.
• Working alongside the internal developers team on new website functionality.
2009 - 2009The official UK book shop and online book store of Penguin Books, publishers of literary, fiction, reference, autobiography, academic and classic book.
• Assisted in managing packaging and support materials.
• Provided promotional material where necessary.
• Conducted competitors market research.
• Maintained and updated mailing database.
• Provided and reported administrative support to the marketing team.
2004 - 2008HP, the world's largest technology company, operates in more than 170 countries around the world. The company creates technology solutions that provide new possibilities for consumers and business with a portfolio that spans printing, personal computing, software, services and IT infrastructure.
• Wrote and builded monthly newsletter.
• Helped to manage, design and implement web surveys to improve customer satisfaction.
• Undertaken detailed analysis on existing processes to identify opportunities to improve efficiency and effectiveness in tracking customer satisfaction.
• Communicated directly with senior management within the business to ensure corrective actions were implemented.
2004 - 2004Metacomunicazione is an Italian communication agency providing media relations and event management services.
• Developed and implemented proposals for PR activity covering a portfolio of large FMCG clients (S.Pellegrino, Nescafe, Perrier)
• Wrote and distributed a range of press releases for our client portfolio.
• Acted as a point of contact for PR responses, managing and maintaining relationships with external contacts.
• Assisted clients with their event planning and management.
• Managed the content for the company website, including event listing and press releases.
2003 - 2004"Diario" is a leading Italian independent magazine. (Prix de Le Guide de la Presse, 2002)
• Planned and wrote daily articles and reviews for the magazine’s online edition.
• Took ownership of the content management system, updating the ‘Reviews’ section of the site and a large range of content and images across the site.
• Screened and edited news articles provided on a daily basis from news agencies.
• Communicated directly with all levels of management within the business to ensure that a broad range of content requirements were met .
• Responsible for coordinating the magazine offline edition proofread.
2000 - 2003Radio Popolare is the leading independent radio network in Italy.
• Worked as editor and newsreader covering national and international news.
• Generated and researched copy ideas, conducted interviews.
• Digital recording and editing of news bulletin.
• Employed freelances, creating briefs and editing any work when it was returned