Tanguy RALLU
Group Online Marketing Manager, Business Education Ltd (Frances King School of E
After more than five years of international experience in the Marketing field related to Web developments, I became very familiar with Digital Marketing tools .
I organized online campaigns (PPC, affiliate, email,and display advertising) through an ROI focus.
I gained experience on SEO strategies (link building, keyword research and on-page optimization).
I acquired strong knowledge on languages as XHTML, CSS and JavaScript with the development and design of 2 websites.
I am also Community Manager (Facebook, Twitter, LinkedIn,YouTube).
Practicing four foreign languages, I am internationally mobile, can easily adapt to new surroundings and enjoy the sense of responsibilities, organisation and rigour.
49 contactsGroup Online Marketing Manager, Business Education Ltd (Frances King School of English / Quest Business Training)
-Development and execution of the new website www.francesking.co.uk (HTML, CSS and JavaScript) and www.questcollege.co.uk
-Optimization of the website for search engine visibility in target markets (link building, keyword research and on-page optimization)
-Management of Online Marketing campaigns (PPC, affiliate, email)
-Social networking and community development (Facebook, Twitter, Youtube)
-Video production
-Content Manager (Newsletters BtoB for agents, BtoC for students)
2009 - 2009-Establishment of a marketing strategy to capture emails of French prospects
-Optimization of the visibility of the website www.pcjerry.co.uk on the French specialized sites and search engines
2007 - 2009Web Master February 2008 - January 2009 (12 months)
-Development and execution of the website www.citroen.ro and web analytics
-Optimization of the website for high search engine visibility
-Establishment of e-sales unit in cooperation with our dealers
-Community development, management of Newsletter content and requests online (Drive Test, claims, brochures)
Responsible logistics projects August 2007 –January 2008 (6 months)
-Settlement and management of invoicing system for the opening of the subsidiary with interaction between manufacturing plans production and capacity plans, sales plans forecasting, bookings and deliveries and financial plans budgeting and financial outlooks
Product Manager January 2007– July 2007 (7 months)
-Competitor analysis and elaboration of pricing strategies and tactics for the product portfolio
-Analysis of the life cycle of products and adaptation of the range for the market
-Launching of new products and prices setting with margin and profit analysis
2006 - 2006-Responsible for the marketing action plan and financial follow up
-Development of advertising campaigns
-Coordination of e-services
-Management of client fidelity programs (B2B, B2C)
2005 - 2005-Installation of a promotional and commercial strategy towards French-speaking countries
-Adaptation of existent mass media and comprehension of new graphic charter
-Organisation of trips and events in the Eastern and Central European Countries
-Broadcasting of offers and proposals to customers and partners in France, Belgium and Switzerland
-Company representative and the presentations of analytical reports