Sue Fisher

Marketing Manager
Responsibilities:
- Development and implementation of the annual marketing strategy.
- Managing campaigns to increase brand awareness and revenue.
- Developing and maintaining relationships with key media contacts including financial correspondents and regional and trade press.
- Writing copy for press releases and maximising and identifying PR opportunities.
- Identifying and exploiting opportunities for affinity relationships.
- Managing the marketing budget to ensure best value for money in annual spend.
- Supplier management.
- Uploading new content to the web pages including news articles, events, jobs etc.
- Line managing two direct reports
- Website re-designs - identify areas for potential improvements on our websites and work with designer and IT manager to implement.

Achievements:
- Increased the direct mail campaign response from 0.2% to 12% using a more targeted approach and a variety of promotional campaigns and incentives.
- Secured interviews and coverage in the FT, Evening Standard, The Times etc.
- Built up list of key contacts and built relationships with the journalists to gain maximum coverage opportunities.
- Used the outcomes of the market research programme to improve products and services.
- PAM Awards promotions ensured event was sold out over six months in advance.
- Organised all media partnerships on relevant conferences, seminars and events to boost brand awareness.
- Planned and created successful networking evenings for our clients.
- Built strong relationships with affinity partners including Pickett luxury leather goods, Links of London, Gladstone jewellers etc to add value to campaigns.