Sophie Labat

Chef de groupe Senior, Synovate

99LondresLondon - United Kingdom

Sophie Labat
104 contacts
Since 2007

Business development, management of online and offline market research and team management within the Healthcare Custom team:
- Responsible for 4 key account clients: successfully secure repeat business, quickly grasp business records and translate such into commercial proposals, advice on methodology and promote Synovate solutions and products, achieved ambitious £2m annual target
- Coordinate projects, setting team milestone and delivering on clients’ targets
- Demonstrate team management skills: supervision and coaching of 3 project managers
- Ongoing training: development of project management tools

Synovate is the world's most curious company.
We're market researchers. Our job is to learn what people like, and why they like the things they like. That knowledge helps product designers and manufacturers give people what they want. The work we do at Synovate is continuously stretching the definitions of conventional research.
We operate across six continents, in 51 countries and 24 timezones.

www.synovate.com

Market Research
Professional experience
2007 - 2007

Coordinated several online projects (from 3 to 5 multi-country projects at the same time). Synchronised the different actors of the project (IT, scripter and sales). Managed the regular client contact. Insured the quality process for each project in order to deliver error-free data.

Research Now are the International Online Fieldwork and Panel Specialists. We have unrivalled panel reach and quality, offering a one-stop shop for international online fieldwork across 28 proprietary, research-only online panels in Europe, North & Latin America, Asia and Australia-Pacific. We offer some of the most highly profiled, most broadly recruited, most frequently refreshed and most cared for online panels available to researchers.

www.researchnow.com

Market Research
2005 - 2007

Handled quantitative and qualitative research projects. Managed customer relationship (built the commercial proposition and budget, drive the daily relationship). Elaborated questionnaires and developed qualitative interview guides. Moderated focus groups and interviewed face-to-face. Briefed and coordinated multilingual interviewers. Checked and analysed data with data analysis programs. Wrote reports and presented strategic and operational recommendations. Coached and managed a graduate. Coordinated multi-country consumer satisfaction surveys, mystery shopper programs, design and implementation of quality policies, new product and service developments, image surveys.

www.gmv-conseil.fr

Market Research
2004 - 2005

Coordinated a multi-country project with fieldworks in China, India, the USA, the UK, Germany and Italy. Harmonized the process, centralized data and made recommendations to the international communication team. Managed daily customers’ relationship. Conducted ad hoc researches such as customer satisfaction, pre-testing of concepts, brand image. Drafted questionnaires, checked CATI scripts, supervised treatment of data processing, presented results analysis. Relationship with customers and reports done in English.

www.ipsos.com

Founded: 1975
Head Office: Paris
Rank among global survey-based research companies: 3
First listed on Paris Stock Exchange: July 1, 1999
Total Revenues in 2007: 927.2 million euros
Number of countries with Ipsos offices: 55
Total number of countries we do research in: 100+
Number of full-time Ipsos employees: 8,000
Number of clients around the world: 5,000+
Interviews conducted each year: 10 millions

Market Research
2002 - 2002

Planned and coordinated promotional process from production to communication. Successfully launched Scotch-Brite™ press campaign (elected the creative teams, got to know the campaign from the buyers and key accounts). Modernised the Scotch-Brite packaging. Managed trade-marketing operations (summer sampling operation, animations in store with other homecare specialists). Designed strategic merchandising plans for all 3M homecare products. Evaluated potential of new products on the French market (consumer behaviors analysis, packaging research and distribution potential)

The Spirit of Innovation. That's 3M.
Our unstoppable commitment to innovation, creating new technologies and products, places us exactly where our customers need us.
3M is a diversified technology company with a worldwide presence in the following markets: consumer and office; display and graphics; electro and communications; health care; industrial and transportation, and safety, security and protection services. What makes us so diverse is our ability to apply our technologies - often in combination - to an endless array of customer needs

www.mmm.com

Miscellanous manufactured products
Education
Hobbies
Mountain sports , DIY , travels (Malaysia , India , Australia , USA , Marocco , Italy , Portugal , Spain , Sweden)

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