Sophie Lam
Marketing Manager at Asite
Passionate about marketing with a particular focus and expertise towards B2B marketing, digital marketing and social media. I was instrumental in the customer acquisition strategy at Viadeo, one of Europe’s largest business social networks and was the first UK marketing hire at BrightTALK (Sunday Times Top 100 tech company) where I was responsible for building a B2B audience for a variety of sectors including finance, technology, marketing, legal and healthcare. I am currently driving the marketing strategy for Asite, an established SaaS service provider in the UK for its international growth plans.
With a hand’s on approach, I have motivated and driven teams to achieve organisational objectives. During my time at Reed in Partnership, I was awarded top performer of the year nationally at in 2005. I have experience in both large organisations and within a start up
Responsibilities: B2B marketing, branding, PR, social media marketing, digital marketing, online and offline events, content strategy, copy writing, partnerships, marketing planning and budgeting, email marketing and lead generation. I pretty much cover everything in the exciting world of B2B marketing, specialist in the tech sector.
Follow me on Twitter: http://twitter.com/Sophielam
Other profiles: http://www.linkedin.com/in/sophielam
825 contactsAsite was founded in 2001 and is based in the city of London. We help businesses share information and build knowledge in a secure environment in the cloud. Every day, professionals the world over use Asite to manage their projects and supply chains collaboratively and to get the information they need – when and where they need it.
Responsibilities: B2B marketing, branding, PR, social media marketing, digital marketing, online and offline events, content strategy, copy writing, partnerships, marketing planning and budgeting, email marketing and lead generation. I pretty much cover everything in the exciting world of B2B marketing, specialist in the tech sector.
2009 - 2011BrightTALK is a simple-to-use web 2.0 live webcast platform — where business professionals create and view webcasts through BrightTALK™ Channels.