Sophie Garson

In charge of the relationship with 9 assigned European NOCs to insure them and their athletes a first-class client service to the lead up to the Games and during the Games.

In charge of the business development in this Sports, culture and entertainment focused consultancy who provides strategic and operational marketing consulting to create added value for international organisations and corporate companies. (Right holders, sponsors, organising committees, stadium/venues)

Maximisation of ESPN brands awareness and activation of existing sponsorship rights within EMEA region by implementing marketing strategies
• Marketing / Promotion (Monthly newsletter, media planning strategy, programming promotion)
• Communication / PR (Communication supports, PR, alert programmes)
• Direct marketing events (UK beach soccer tour, NBA Europe live games, NBA Take to the courts)

Public experience improvement during two major events owned by the FTF: The French Open “Roland‐Garros” and the BNP Paribas Masters (ATP Masters 1000)

• Marketing, communication and information support:
- Maximisation of the ticketing process
- Website content creation
- Spectators’ guide and staff guide writing
- Stadium map, directional signages and main entrances improvement

• Management:
- Satisfaction survey management in coordination with the French Olympic Committee
- Welcome staff management
- Entertainment maximisation