Simon Morice

In our organisation the soubriquet 'expert' is an insult no matter what you know. Therefore we will not try to convince you with our 'Gloire'. That could just be down to luck. We'll make you a good argument and reinforce it with data if we have it. But we don't ever expect our customers to rely on anything as insubstantial as an opinion.

Massive reductions in cost of equipment along with increasingly easy access to an audience have hugely increased the amount of film/video material being used in the attempt to achieve corporate, financial, communication and even artistic objectives.

There is a problem. What would happen if medical equipment became suddenly very cheap and easily obtained? Isn't the craft skills to wield the tools a fundamental requirement to a good consequence of using them?

This is one part of why there is a lot of ephemeral eye-candy which has no place in doing the serious work of good storytelling.

I started off my TV career at BBC South after being told in London that I wasn't BBC material. Later I moved to London and joined Film Department as a trainee assistant editor. I enjoyed an interesting and diverse career until 1989 when the dawn of the day of the accountants loomed.

Later, Gregg Dyke ripped his way through their philosophy but became victim to politics.

I moved on to ITV a year or two before the franchises beginning with T got the chop and worked on graphic solutions for game shows.