Simon McCarthy

Management of all online initiatives through BSI website ( www.bsigroup.co.uk ), BSI Microsites ( www.bsigroup.co.uk/newsandevents ), and BSI Intranets
• Responsible for increasing web visits and converting visitors into leads and consistently generating increased online sales through various channels and evaluating customer feedback. To date having maximised web visits year on year with an 8% increase in web traffic from previous years
• Traffic and sales reporting for all online channels, including ROI, and Data Analysis using a variety of reporting tools (Web trends, Salesforce.com, Google Analytics, and Google Keywords). Reporting trends, and developments across the business to all key internal stakeholders, management, and directors
• Recently doubled online productivity by implementing new time and project management processes
• Transformed an ageing website with modern and engaging functionality which has attracted new customers while keep existing customer base
• Management of all online agencies and negotiations with key supplies to reduce online spend by 10% including Creative, Pay Per Click, and Data
• Key business decision maker in web design/navigation to improve conversion and retention of site visitors currently taking the business through a new design for 2010
• Cultivated the Social Media Marketing activity to react with market conditions. Created the strategy in 2009 and adapted it for 2010 to gain valuable market share from our competitors by using LinkedIn, YouTube, and Twitter

Responsible for online public site content and all online change to www.barclaycard.co.uk and www.barclaycard.com
• Internal client contact and cross-team collaboration between sales driven stakeholders from Marketing, Direct mail, Brand & Design, Legal, and Project Management.
• Stakeholder Management of IT service and delivery team, CIO developer teams based in London and all Sales driven stakeholders.
• Jointly responsible for applying top-to-bottom management of SEO campaigns with 3rd party partners Bigmouthmedia. Improvement of site URL structure, supervision of SEO friendly page construction, and creation of SEO content.
• Recently improving rankings in organic/natural search results from number 15 on Google search to number 3 for credit card.
• Monitoring, Reporting, and Presenting on the effectiveness of online campaigns and strategies such as direct mail and e-mail campaigns that have been delivered in conjunction with the online channel.
• Research and Analyse of online market trends and new online optimisation tools such as Web trends, Skinkers, RSS feeds.
• External design agency management for image creation and site refresh projects.

Head communications developer of Barclaycard’s Microsoft Sharepoint Intranet sites.
• Responsible full project life cycle of new company intranet including site re-designs/improvements/updates to all Intranet sites within Barclaycard and additional projects while insuring that brand guide lines and the 3 click strategies for intranets are met.
• Internal communications content creator – writing all Intranet communications, editing previously outdated work, developing, administrating, and training of Intranet sites for all business locations.
• Educating and encouraging intranet authors and directors to publish/update intranet content via presentations, meetings, training, and Intranet news publications.
• Creation of group, department, and team site structures and populating them with content provided from the outgoing intranet system/new content.
• Acting as main contact for all Intranet users within the Barclaycard and Barclays Group – Including sharepoint access/user rights, technical issues, and server logs affecting the Intranet.
• Presenting new site designs to business managers and directors for stakeholder buy-in, and recommendations for future improvement.

The creation and management of the teams Intranet site predominately in HTML and Photoshop.
• Co-ordination of all media communications including Intranet and verbal negotiations.
• Worked in conjunction with Supplier Manager to reduce IT costs, successfully achieving our goal by saving the business £425k per annum.
• Designer of team Intranet site to include key business processes and areas.
• Consistent presentation of vital stats and data into clear information for management use.

Controlling and reporting on departmental budget.
• Managing departmental budget of 40m.
• Processing Supplier invoices for payment of services.
• Liaising with customer credit controllers to identify invoice payment descriptions.