Sean Griffin
Sales Executive, Premier Business Audio
I firmly believe that independently, nether sales or marketing work. They need each other to be effective, to support each other. As much as the fact that you need to advertise to sell your company, the opposite is true.
Where so many companies go round advertising themselves, if they lack the ability to effectively sell themselves through that advertising, or follow the advertising with effective selling, to interested parties, then that advertising is wasted money, time and effort.
The same can be said for selling. Selling is advertising your company. If you sell badly, then that is not a good advert for your company.
Having written this, it seems blatantly obvious. If that is so, then why is it that advertising departments and sales departments, within so many companies, work independent of each other? In fact, in many instances, these departments have little regard for each other and this can be one of the main reasons as to why advertising or sales efforts have limited or no results. By having these two departments work closer together, I believe that any company can increase its revenue and client base.
3 contactsWe help our clients to stand out from their competitors, by improving each point of contact with their customers; in doing this we consider senses that are often overlooked.
Good marketing and advertising should stimulate the senses, the more senses that are stimulated the more recall and value a brand has.
In short, we are one of the leading suppliers of audio marketing, content manageable websites and branded fragrancing.
Any further information on these areas can be obtained through me or our website www.premierba.co.uk
I started working for this company in a telesales capacity and within 1 year I had been offered a position out on the road with my own area.
2003 - 2006One of the largest independent chains in North Hampshire with 9 branches covering the area from Andover in the west to Aldershot in the East, the company covers the lettings and estate agency market and also has its own financial department as well. I started working as a Trainee Negotiator and within one year I was the Branch manager, through pure grit and determination. I increased the turnover of the office by, in the region of, 125% within my first year.
2001 - 2003Working in both Serbia and The Republic of Macedonia, I established this company, initially, to produce a loyalty program for the mobile phone network provider in Macedonia called Mobimak. Mobimak have since been bought out by T-Mobile who is still running this program. After the success of setting this up in Macedonia, I started working in association with a company in Belgrade called RUN (ReUnited Networks). With RUN, I established a program that has been taken up by Mobile Telekom Serbia and is also still running today.
1992 - 2001This company was owned, in part, by my Father. After leaving school, I decided that I wanted to learn more about life in a business enviroment before moving onto further education.
I started at the bottom working the warehouse dealing with goods in and goods out. Saw the company meet ISO levels and gain a Pharmaceutical licence. Moved onto delivery driver and from there, moved into the position of chasing deliveries and following up all paper work.
After this I was slowly introduced into the sales side of things and introduced to current clients and then charged with identifying possible new clients. This job developed into a travelling role, visiting Eastern Europe for new suppliers and clients. I attended exhibitions selling and marketing the company.