Sandra Boutonnet

Develop, protect and manage a portfolio of high profile travel and leisure brands in the UK but also internationally: Sri Lanka Tourist Board, Premium Travel, Visit London, EIBTM, GIBTM, Meeting Professionals International, Kingdom Hotel Investments, The National Wedding Show, National Boat Caravan and Outdoor Show
Key responsibilities include:
Supervising and inspiring a team to deliver tangible results for our clients in key consumer publications and trade titles
Advising clients on media strategy. Defining and creating solutions to help achieve corporate goals
Creating PR plans and implementing them - identifying key stories and pitching them to the press, securing regular columns, placing competitions and coordinating interviews and original writing of all press materials
Coordinating of press offices at trade shows (media registrations/staffing/press conferences etc)
Supervising weekly and monthly reporting process. Producing end of year qualitative and quantitative media analysis and attended all strategic meetings with clients
Building second to none contacts with key travel and lifestyle consumer titles and trade publications (travel trade as well as meetings and incentive)
Recruiting, coaching and directing team members
Presenting creative ideas and pitching for new accounts