Richard Hollister
Head of Marketing & Events, Boyden UK
With over 20 years in the recruitment industry, I have had a variety of roles from starting as a recruitment consultant, to managing my own recruitment business.
Latterly I have worked in Business Development/Marketing within the Procurement & Supply Chain disciplines and Marketing & Events within Executive Search firms.
2009 - 2009 Reporting to the Chairman of Garner Plc, a firm who recently bought Norman Broadbent, a competing but larger firm.
Working with the various head of practices to deliver their marketing and events ideas into reality.
Planning, arranging and managing events.
Planning, designing and producing marketing information such as letters, pitch documents, newsletters.
Development of their websites.
Communications, through PR and sponsorship.
Sourced, venues, wine supplier, caterers, printer, design company for the firm.
2008 - 2009 Working on an on-going temporary contract, to improve the marketing and events for the firm.
Put in place a marketing plan and annual budget for the firm
Designed and prepared marketing material in a modern professional style, customised for each Partner but using a corporate template I designed.
Planned 75 events for 2009. Due to budget restraints these will be mainly in-house in the boardroom, or at the premises of a number of external firms who wish to share resources. Event sizes 12 – 50 guests, plus hosts.
Events covered a number of industry sectors and disciplines.
Sourced speakers and agreed topics for discussion. Met with event partners to plan the events.
Carried out the full cycle of invitation, guest management and communications for the events. This included identifying guests, their contact details and maintaining the database.
Communicated activities through a weekly report and weekly company meeting.
Met with all Partners along with the Managing Director on a fortnightly basis to review individual marketing and business plans.
Responsible for ensuring Partners kept to their marketing and business plans.
Events schedule is for 76 events in 2009
2005 - 2008 Commenced with the firm working in the Retail & Consumer Practice, which also incorporated the Procurement & Supply Chain Practice, in the position of Associate, Knowledge Management.
Duties involved arranging events for the 3 practices, from research and identification of people to invite, through to the invitation and management of the guests. Part of the duties was to maintain and add to the database of people and companies. I therefore also maintained the mapping of the target companies for the practices. (List of events arranged attached).
The role evolved through holding successful events to include, joint events with other practices, where I organised and managed the event, to joint events with external companies, where costs were split and the event was co-hosted with me again doing the organisation and management.
The events I arranged were very varied and included; breakfasts, lunches, dinners, drinks receptions and corporate hospitality. In a variety of venues. Many in-house as we had a kitchen and full time chef and waitress and a number of larger external events in venues appropriate to the number and types of guest.
Some of the differences between the job I carried out and the job of my colleagues in the events department were that I also researched and found the correct people to invite. Used a different invitation and management process, I also sourced speakers in some cases.
From 2007 I took on the role of finding co-hosts and sponsors for the events. Finding a suitable external firm that we could co-host with, or to sponsor some of the events. This was not just to save costs, but to utilise their contacts, their relationships and for their name to draw people to accept as well. I also took on the events for the Sports Practice.
In April 2008 I was promoted as Head of Events for the entire firm. This involved what I was doing previously but now on a company wide basis. In addition managing an Events Co-Ordinator.
The challenge with this role was also managing the budgets for all the practices, which involved implementing new procedures for budgeting, allocating costs, event authorisation and commencing work to put the processes on-line on our MIS intranet system. I also designed a more modern email invitation to replace the plain text emails used previously, which looked more professional and gained a better response.
Where possible I also kept management figures of numbers of people invited, to attended, replied, pull-out rate, cost per head etc.
I am familiar with a great number of venues in central London.
The firm held many events per year. Of these I personally arranged from start to finish 25-30+ events.
2001 - 2005 Introduced a Company/Client Database to an established Purchasing & Supply Chain recruitment consultancy, which previously had no sales experience or expertise. From introduction of software, research & populating of data, to marketing (letter/e-mail) & telephone canvassing these companies. The company prior to me joining for 23years had relied heavily on referrals and reputation.
Marketing & Selling to all industry sectors including: - Pharmaceutical/Chemical, Finance, Public Sector, Manufacturing/FMCG, Engineering, Automotive, Electronics, Private Sector, Service sector, IT, Distribution and Public Sector/Gov. Departments. Developed new market sectors that Purcon had no presence; Construction, Retail.
After a year, was promoted to the current position based at the Head Office in Amersham. Recruited a staff of 3 (two telephone business developers and one Administrator).
Developed Business across the Purcon group, including, Permanent and Interim Recruitment, Training & Consultancy, Products & Services
In February 2004 & 2005 arranged a Conference in London with 100 of the top Global Chief Purchasing Officers attending from all over the world.
2005 Assisted in the rebranding of the company to move the company’s position in the marketplace from a mid level consultancy to a higher end consultancy, this included arranging a new web site, brochure, logo, stationary, etc.
Achievements include;
built up a database to over 77,000 contacts (both HR, Purchasing & Supply Chain and Directors).
Responsible for a team bringing in 35 firm orders per month, plus many other enquiries. 60% of the total number of enquiries that Purcon was working on.
1998 - 2001 From concept to finding financial backing for set up to the full running of the business, built revenue to a sales turnover of £1.5 million per annum, £800,000 gross profit.
Took this company to possibly be one of the biggest specialist suppliers in the UK and a market leader.
Managed all company’s commercial activities in marketing, accounts, IT and the general day to day running of the company. 2/3 of time spent developing business. Through in-house resources and managing external marketing/design resources.
Built up and recruited employed 14 staff, including 8 Consultants, 3 Administrators, and 2 Marketing staff.
Permanent contingency recruitment and temporary/contract recruitment.
