Rebecca Ohayon

Administrative support to Tesco Sales Team
· Ensured all Tesco administrative requests were processed on time.
· Reviewed sales and promotional performance of listings.
· Updated promotion forecasts / results & advised suppliers.
· Assisted Marketing department with artwork for new launches.
· Coordinated wine fairs, new listings and press tastings (Tesco specific).

Built a US Regional strategy to reach a good distribution visibility and gain in competitiveness

· Increased sales in value and volume by 50% in the US Market from 2008 to 2011.
· Grew number of listings within existing customer ranges.
· Introduced Georges Vigouroux wines in 11 new markets (US states).
· Trained and supported the sales team in the field with importers and vendors (on & off-trade).
· Attended “in store tastings” to build the brand with store managers and customers.
· Initiated and developed the Brazilian market with the number one on-trade wine importer (value).
· Improved Brazilian sales (value) by +620% in 2010.
· Launched Georges Vigouroux exports to Mexico with the high end supermarket chain from the Wal-Mart
Group.

Wine 4 Trade is a company specialized in the promotion and the communication all around the world of French Boutique Wineries (Vignerons Indépendants).

Coordinated US sales & marketing strategy for 20 French wineries
· Selected a portfolio of 20 French Wineries suited to the US wine market: Bordeaux, Burgundy, Rhône,
Beaujolais, Loire, Champagne, Languedoc, Roussillon, Provence & Alsace.
· Gained listings for the wineries represented with on-trade importers and wholesalers in 9 US markets.
· Set up new accounts for each winery and doubled sales end of first year sales by end of second year.
· Acted as liaison between wineries and US wine importers to coordinate marketing strategies.
· Expanded share of French wines with numerous US importers.

US Importer of French Wines

- Improved sales
- Initiated sales in 6 new wholesale clients previously targeted.
- Managed existing wholesale clients by expending their French wine selection.
- Collaborated on the field with out-of-state vendors to ensure sales improvements.
- Contributed to buying and importing process based on clients needs.