Peter Lane

Specialist in new Business Development and Technology & Innovation Commercialisation.

2010/2011 - Responsible for delivery and development of Sussex Innovation Centre support programme for research and intellectual property commercialisation for the University of Sussex.

2009/2010 - Providing a wide range of experience and support to ambitious entrepreneurs in order to create and scale new and innovative businesses.

I have an extensive and diverse range of business experience having successfully built an Ambient Media business providing advertising and direct response on transport tickets, rail, bus and tube. My goal is making ideas happen by providing support to others in developing their own ideas into successful commercial ventures, quickly and successfully . My experience has led me to work at senior level with clients including MoD, BT, Tesco, Plessey Semiconductors, Sony, Sony Playstation, HP, McDonalds, Walkers, Panasonic, McCann Erickson, JWT, Saatchi & Saatchi , Transport for London, Stagecoach and First Group.

I have a passionate interest in technology as well as business.

In my spare time I love to experience the outdoors. I'm an addicted mountain biker, swimmer, tennis wanna-be and runner and like to compete in triathlons and multi-sport events now and again!

Specialties

Sales, marketing, business coaching, mentoring, technology commercialisation, commercialisation strategy, business incubation, intellectual property, high growth, technology & new product sales, new product development

The Sussex Innovation Centre is one of the UK's leading business incubation centres for technology based businesses.

My role is to coach, mentor and advise centre tenant companies in a broad range of areas including sales, marketing and strategy.

Ticketmedia specialises in marketing, developing and selling advertising opportunities on the reverse of transport and point of sale ticketing. Opportunities have been developed to include National Bus, National Rail, London Underground and National Car Parks.

Position Responsibilities:

•Business and product development
•Develop sales and marketing strategies
•Key relationship management at all levels
•Company Director with shared responsibility for business strategy, profitability and funding
•Leadership and development of staff
•Negotiation of key Company supply contracts
•Management and development of IT infrastructure and systems

Achievements

•Radically turned around the company’s profitability following media recession and sudden loss of key members of Company
•Delivery of integrated media management system, media planning and campaign booking systems
•Changed the culture within the business to create fresh drive and focus
•Successful negotiation of key Company supply contracts
•Built very strong and well respected relationships with key clients

•Organisation and delivery of media campaigns and associated production
•Project management
•Management of IT infrastructure, systems and development
•Design and delivery of internal and external web based projects
•Develop operations strategy to flexibly support Company growth
•Team motivation and performance including staff appraisal and development

Achievements

•Organised and delivered over 7000 successful media campaigns
•Successfully structured and developed team to support all business requirements
•Development of “in-house” IT system incorporating comprehensive JIT print and production control
•Delivery of all project requirements within timing constraints
•Finalist in the Institute of Directors Strategic Team Challenge 1997 competing against major international blue chip companies – finished in third place overall