Pam Paria
Marketing Professional
Pam is a trusted marketing professional with extensive experience working client-side, B2B/B2C within the Financial Services Sector. Pam has worked in both permanent and freelance roles for the UK and international markets. She helps companies plan and execute their marketing strategies, with precsion, deliver on time and work within budget. She holds a BA (Hons) in Marketing with Law and awarded Chartered Marketing Status (MCIM) from the Chartered Institute of Marketing.
14 contacts2010 - 2011The Bank of Cyprus UK's primary focus is Business Banking with an emphasis on Relationship Banking. Bank of Cyprus UK is a well capitalised bank lending mainly for property investments. www.bankofcyprus.co.uk
• Delivering annual marketing plan effectively, working with the Products team, coordinating delivery of various campaigns including; new product launches, Bond maturity, ISA season and Mobile banking, generating leads, increasing product sales and identifying new target segments.
• Reviewing customer communications. A member of Data Cleansing Project, evaluating automated documentation, providing 80% accuracy for future campaigns.
• Maintenance of marketing manual and brand guidelines.
• Building and managing relationships with our chosen charities, co-ordinating activities, supporting sponsorship and fundraising initiatives, strengthening our social responsibility policy.
• Managing our Arts & Business project with nominated schools, building successful relationships and raising the Bank’s profile within the local community.
• Delivering key strategic events; Exhibition at NEC from brief to execution, client seminars, receptions, promotional and hospitality events and the yearly Corporate Plan Presentation for staff, reinforcing and strengthening our brand, show casing our products, attracting new customer funds and delivering key messages.
• Producing 3 issues of the company newsletter and corporate plan presentation for internal engagement.
• Member of Best companies forum/customer experience forum.