Ofranc Anaïs
Production analyst, Intela
A highly analytical and pro-active professional with 3 years of experience, coupled with a strong academic background in both Business and Information Technology.
• Internet technologies used for Digital Marketing (affiliate marketing, display advertising, social Media, SEO and email marketing)
• Experience working with debugging tools for Ad Operations
• Experience working with JIRA, DirectTrack, Cake Marketing, HasOffers, DoubleClick, Connextra
• Data and fraud analysis
• Project management
2010 - 2012o Responsible for setting up, testing and troubleshooting online advertising campaigns.
o Responsible for working closely with advertisers and publishers to ensure accuracy of tracking and stats reporting.
o Responsible for providing technical support, operations support to the Sales team/account managers and their clients in order to identify the most appropriate tracking solutions for specific campaigns and manage the implementation of ad hoc projects.
o Responsible for analysing quality of traffic and detect fraudulent activities using Scrubkit fraud analytical system.
o Working closely with account managers and publishers managers to maintain and optimize online marketing campaigns.
o Collaborate cross-functionally to support specific projects
2010 - 2011o Action team member - Management of the Hackney Beautiful Borough Project (which goal is to involve the local community in environmental activities such litter-picks or area cleaning)
o Implementation of the "The Beautiful Boroughs Project Meeting Place". Online collaborative platform (based on Joomla) for volunteers of the project.
2009 - 2010Key skills : Research and Analysis (industry research, business and statistical analysis), understanding of policy development and political lobbying at the European and British levels.
o Statistical analysis of trade flows and tariffs.
o Monitoring of French and EU financial policies.
o Research on European funding for alternative energy projects (Waste Management, Climate change, renewable energies).
o Assist in a study on Caribbean Women Entrepreneurship on behalf of the UK Department for International Development.
o Develop a database of politics profile with relevant information (such as Constituencies demographic, Select committees, Political interests, APPG, Contacts etc) in order to support effective political lobbying for issues affecting the Caribbean Community in the UK e.g. APD
Internship (Sept09-Oct09)
o Study of Caribbean Conglomerates business strategies.
