Nazneen Yasin
MBA student, Said Business School
Nazneen Yasin is currently pursuing her MBA at Saïd Business School, University of Oxford. A Public Relations and Crisis Communications expert, she has been working in Dubai as a consultant to brands such as IKEA, Toys ‘R’ Us, early learning centre, Marks & Spencer, The Body Shop, Dubai Festival City, Cairo Festival City, Panasonic, Toyota, Lexus and Judith Leiber, among many others.
3 contacts2007 - 2009Led media teams for Al-Futtaim Group Real Estate, Dubai Festival City, Cairo Festival City, Al-Futtaim Carillion, Audissey, IKEA, Marks & Spencer, Al-Futtaim Electronics and Judith Leiber nurturing media relations, initiating perception health checks, analysing PR measurement and effectiveness and conducting crisis management exercises.
2006 - 2007Managed and coordinated PR, budgeting and branding collaboration activities for Nayomi, Mikyajy and the early learning centre. Prepared annual brand calendars, managed servicing PR agencies, spearheaded internal communications strategy and regular direct marketing strategy.