Natalie Gordon
CEO, Kianga
The team consists of 3 directors who formulated the blend and concept of The purest product to be sold commercially on the the high street with No Alcohol and No Fillers.
Kianga is a Multi industry corporation bringing natural products to the mainstream market highlighting that you don’t have to lose luxury to be natural.
First to Launch Product: Ayana & Ashiur Natural Extrait De Parfum
There are Five products in the range : His and hers massage oil launching for valentines, miniatures for mothers day, bespoke personalized bottle designs available, Shea butter and coconut solid perfume, portable applicators. As well as 9 other fragrance blends for subsequent launches
USP: Natural product,
No fillers or Alcohol
Natural yet decedent,
The Current Perfume Industry is under scrutiny regarding its chemical composition and adverse effects according to recent publicized scientific reports
Gap in the Market: Currently no natural perfume product in the main stream commercial market with 60% natural pure oils. Currently the purest product on the market other than us is 25% pure oil.
Marketing: We surveyed 1000 people with sample and questionnaire in major London shopping centres 98% loved the blend and said they would buy it. 94% were unaware of the fragrance report and would not be using their current fragrance anymore. We plan to capitalize on this by making these findings more available to the public. Beauty editor (Marie Claire)write ups by Zoë Robertson “Possibly the next big thing” prior to launch, illusive hidden bottle not revealed until launch date, billboard, bus route advertising, 30 second TV commercial on channel 4 and sky 1, shopping centre launches and sampling etc elaborated in business proposal.
We have made contact with the industries major manufacturers on the production of our fragrance and are working with the likes of Pochét and Robertét and Fragrance Design, we are in dialogue with cobra group for our product representation throughout the UK, for our advertising we are liaising with JC Decaux, Primesight, and Clear Channel, we have finalized our creative for our TV commercial and are product testing will be carried out and monitored by Intertek.
2nd Product to Launch - Fruit Wines - Elixir
3rd Product to Launch - Inspire Life - Words of Inspiration
4th Product to Launch - Kianga Images - Prints and Art
At this current stage we are ready for market all concepts and designs have been generated by the team and our currently copyrighted and patent pending. We require further investment for manufacture and implementation as well as to meet and network with others in various industries with the intention of expanding and developing other business opportunities that we plan to expand into.
We have changed all of whom we have encountered since January 2011, in their view on perfumes and cosmetics and have generated interest in and throughout London with our development ideas and those that are in development. We plan to change the way the perfume industry views and deals with its consumers and all other business sectors we enter.
