Meena Annamalai

- Conducting Market Research on competitor activity and different client sectors.
- Liaising with clients, to evaluate the marketing needs of Fry-it.
- Formulating an Integrated Marketing Plan for Fry-it.

- Strategically formulated, executed and evaluated Zubka’s Email Marketing Plan and Email Marketing Schedule.
- Handled copywriting and design of Marketing Emails.
- Managed Zubka’s brand image on Professional and Social Networking sites and acted as the Zubka liaison for users of such sites
- Managed day-to-day relationships with creative and technical agencies.
- Designed sales literature and online ads when required.

- Acted as the first point of contact for all internal & external marketing enquiries.
- Organised client and candidate events including exhibitions and seminars.
- Liaised with Print Suppliers and co-ordinated briefs, production and usage of marketing and publicity materials and branded stationery.
- Liaised with managers & Ad agencies thus managing briefs, schedules and production of print advertisements.
- Updated and managed content on company website in addition to being part of the ‘New Website Project Management Team’.
- Maintained an evaluation system of all marketing activity within the brand.
- Managed administrative work within the marketing department.

Agility Centre is a consultancy that works with SMEs in Merseyside.
Marketing Trainee (B2B). As part of my MSc. Project I worked with Newton Industrial Group, a client of Agility Centre.

- Liaised with client, to understand and evaluate the marketing needs of Newton Industrial Group.
- Developed an ‘Integrated Marketing Communications Plan’ for the Group.
- Designed a new company website as part of the plan.

- Managed marketing through e-mail Newsletters and other promotions.
- Co-ordinated reciprocal advertising.
- Assisted in co-ordinating ‘Paid search listings’.
- Handled research and preparation of presentations for business development.