Maud Lesure

Art Sponsorship.
www.barbican.org.uk

Redmandarin – Account Executive / Analyst
Strategic Sponsorship Consultancy – www.redmandarin.com

Positioning:
• Independent agency not selling any right but helping brands and right-holders to use sponsorship in the most efficient manner for their business

My missions:
• Reviewing current client activity, benchmarking with competitor activity
• Developing sponsorship strategy matching with business objectives and key target audiences
• Developing activation concepts with creative partners

My clients:
• Lloyds TSB: sponsorship strategy for the Official Banking and Insurance Partner of the London 2012 Olympic and Paralympic Games. Special focus on the management of the national Local Heroes programme incl. collaboration with adidas, PR/media agencies, Lloyds TSB regional teams and the British Olympic Association for the production of video called `Britain’s Olympic Ambition for 2012: On a golden journey’ (pilot programme ahead of Beijing 2008 Olympics)
More details on www.lloydstsblondon2012.co.uk
• Credit Suisse: development of three new sponsorship propositions
• Velux: creation of a sponsorship proposition for the new edition of round-the-world yacht race Velux 5 Oceans in order to increase the use of the sponsorship by the markets
• SPAR International: improvement of current sponsorship with European Athletics and proposition of four alternative sponsorship platforms for 2011
• International Tennis Federation: review of the commercial department
• Other clients: UBS, Royal Bank of Scotland (RBS), Microsoft Digital Advertising Solutions (MDAS), Sony Ericcsson, SAB Miller

New Product Development Coordinator
• Creation of a new range of reports (content and layout)
• Training of the French, English, German and Spanish consultant teams
• Training of the administrative team and especially the typists
• Editing and Sub editing reports before publication

Market Researcher
• Qualitative and quantitative researches incl. analysis of previous years, forecasts, trends based on primary sources and interviews with professionals
• B to B market reports on the French market: Express delivery, Shutters, Thermal Insulation, Bathroom equipment
• Pre-research for evaluating the viability of new reports and sales of reports

In charge of a several ranges of bike tires

• Monthly sales analysis (French & Export markets) and benchmarking
• Sales promotion for retail sport shops. Eg: Decathlon, Go Sport
• Trade and Sports events. Eg: creation of stands for bikes events (Tour de France, Mondial du 2 Roues, Roc d’Azur)
• Sponsorship of professional cycling teams. Eg: US Postal with Lance Amstrong
• Marketing collateral. Eg: editing the 2005 Catalogue, updating the website www.hutchinsontires.com

July 2004

· part of a mobile sales team, selling Tour de France merchandise on each leg
· Stock gestion

May/June 2004 :

· Management of a sales team of 20 people
· Products of the range La Griffe Roland-Garros
· Training, scheduling, stock control, sales analysis

July / August 2002

· Order processing
· Interface with production and logistics
· Registration of new providers