Matthieu Charpy

Matthieu Charpy

Analytics Manager, Media Analytics and ROI, Europe, PepsiCo

Reading, United Kingdom

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His background

  • Today
    2017
    August 2016

    Analytics Manager, Media Analytics and ROI, Europe

  • Today
    August 2016
    November 2014

    Analytics Insight Manager

  • Today
    October 2014
    October 2013

    Global Strategic Insight Senior Consultant

    +5000 employees

    - Focusing on forging a trusted advisor relationship with key global CMI leads at Reckitt Benckiser, and strengthening Nielsen’s impact at the most senior levels within the RB organisation.
    - Performing ad hoc global insight projects in response to C-level requests
    - Pro-actively develop Nielsen collaborative processes and tools to support the integration of RB Global Insights team
  • Today
    September 2013
    June 2010

    Senior International Business Analyst

    +5000 employees

    Global Homecare Categories role (Air Care, Surface Care, Pest Control):
    - Key point of contact for the Global Brand Marketing Managers and Directors, offering superior servicing to a wider audience within the business
    - Involved in the Airwick 3 year marketing planning and working alongside the Brand Managers to build the strategic plan, I delivered key market and consumer insights presentations on new developing markets opportunities, consumer segmentation, heavy and new category users.
    - Delivered efficiently a presentation on Successful NPD benchmarking in Surface in South Korea, Brazil, Saudi Arabia and Turkey.
    - Proven ability to manage complex cross country projects working with cross-functional team to deliver strong added value insight to the Reckitt Benckiser business.

    Cross Category European role:
    - Supported the European Market Research Director by delivering high level strategic presentation to the European Board for all categories (Auto-dish, Fabric Treatment, Aircare, Surface Care, Soap, Personal care, Health Care...).
    - Analyzed retail and consumer panel data from across Europe to provide strategic insight to the European leaders.
    - Managed international research projects involving up to 29 countries, working closely with regional and countries lead.
  • Today
    June 2010
    November 2009

    Junior Project Manager

    Pall-Ex Holding

    - Prepared marketing plan to enter new European market with the marketing manager
    - Translated the commercial brochure into French
    - Performed a market study on the French market
    - Managed the relationship with prospects in Romania and Belgium
    - Built a scoring matrix to set up priority for the European expansion strategy
    - Built financial forecast and presentation for CEO meeting
  • Today
    September 2009
    January 2009

    Product Manager Assistant

    Philips Healthcare

    - Competitive analysis on price and distribution of defibrillator on Internet
    - Analyzed the distribution channels performance: revenue and gross margin
    - Lead an opportunity study: the use of Internet as a new distribution channel
    - Developed market forecast
    - Coordinated an email teasing campaign for a new product launch
    - Competitive benchmarking and design of tools for sales forces
  • Management Stratégique et gestion de l'Innovation

    Diagnostic stratégique et management de projet d'innovation
  • , Toulouse

    management de l'innovation

    M2I - Management de l'innovation
  • Today
    October 2008
    January 2008

    Web Marketing / CEO Assistant

    Net Target SAS

    www.mandellia.com

    - Monitored online marketing campaign
    - Managed web-marketing and SEO for two product lines
    - Managed the canvas product line
    - Competitive intelligence: price policies, market trends, innovations
    - Updated the three years business plan and objectives
    - Prepared the communication material for meetings with fund raisers
    - Implemented KPI and reporting dashboard
  • Today
    January 2008
    June 2007

    Junior Consultant

    B&T Associates

    - Formalized the business requirements for Airbus supply chain IT systems
    - Deployed the knowledge management strategy
    - Collected organizational knowledge on project management processes
    - Established a corporate methodology for KPI setting and schedule management
  • Licence de Gestion mention Management

    (ex 1ère année MSG) mention AB
  • Today
    2005

    Logistics officer

    Liebherr Aerospace Toulouse

  • Université Toulouse 3 Paul Sabatier

    Spécialité Finance - Comptabilité
  • , St Orens De Gamevill

    Lycée Pierre Paul Riquet

    BAC S option Physique

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His skills

  • Data Analysis
  • Market Research
  • Marketing
  • Project management
  • Strategic Management
  • Brand management
  • Ecommerce
  • Innovation

His languages

  • French
    ****Mother tongue
  • English
    ****Bilingual

    His hobbies

    Traveling Photographs Surfing Snowboarding Volley Ball Poker

    About him

    Specific knowledge and Skills:
    - Marketing and sales
    - Web-marketing and SEO
    - Competitive intelligence
    - Market forecast
    - Project management

    Software:
    - Pack Office: Word, Excel, PowerPoint, Visio
    - Project management: MS Project, Gantt Project
    - Statistics and Marketing: SPSS, Sphinx
    - Web: Photoshop CS2, Google Analytics

    English: Fluent
    French: Native

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