Matthieu Charpy

Matthieu Charpy

Analytics Manager, Media Analytics and ROI, Europe, PepsiCo

Currently employed at PepsiCo

Previous: PepsiCo, Nielsen, Pall-Ex Holding, Philips Healthcare, Net Target SAS, B&T Associates, Liebherr Aerospace Toulouse


Previous: Institut D'Administration Des Entreprises, IAE, Université Toulouse 3 Paul Sabatier, Lycée Pierre Paul Riquet



    Specific knowledge and Skills: - Marketing and sales - Web-marketing and SEO - Competitive intelligence - Market forecast - Project management Software: - Pack Office: Word, Excel, PowerPoint, Visio - Project management: MS Project, Gantt Project - Statistics and Marketing: SPSS, Sphinx - Web: Photoshop CS2, Google Analytics English: Fluent French: Native



Analytics Manager, Media and ROI, Europe and Sub-Saharan Africa

At PepsiCo

From August 2016 to Present

Analytics Insight Manager, UK Nutrition

At PepsiCo

From November 2014 to August 2016

Global Strategic Insight Senior Consultant

At Nielsen

From October 2013 to October 2014
- Focusing on forging a trusted advisor relationship with key global CMI leads at Reckitt Benckiser, and strengthening Nielsen’s impact at the most senior levels within the RB organisation. - Performing ad hoc global insight projects in response to C-level requests - Pro-actively develop Nielsen...
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Senior International Business Analyst

At Nielsen

From June 2010 to September 2013
Global Homecare Categories role (Air Care, Surface Care, Pest Control): - Key point of contact for the Global Brand Marketing Managers and Directors, offering superior servicing to a wider audience within the business - Involved in the Airwick 3 year marketing planning and working alongside the...
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Junior Project Manager

At Pall-Ex Holding

From November 2009 to June 2010
- Prepared marketing plan to enter new European market with the marketing manager - Translated the commercial brochure into French - Performed a market study on the French market - Managed the relationship with prospects in Romania and Belgium - Built a scoring matrix to set up priority for the...
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Product Manager Assistant

At Philips Healthcare

From January 2009 to September 2009
- Competitive analysis on price and distribution of defibrillator on Internet - Analyzed the distribution channels performance: revenue and gross margin - Lead an opportunity study: the use of Internet as a new distribution channel - Developed market forecast - Coordinated an email teasing campaign...
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Web Marketing / CEO Assistant

At Net Target SAS

From January 2008 to October 2008 - Monitored online marketing campaign - Managed web-marketing and SEO for two product lines - Managed the canvas product line - Competitive intelligence: price policies, market trends, innovations - Updated the three years business plan and objectives - Prepared the communication...
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IAE, Toulouse

M2I - Management de l'innovation, management de l'innovation

From 2006 to 2009

Junior Consultant

At B&T Associates

From June 2007 to January 2008
- Formalized the business requirements for Airbus supply chain IT systems - Deployed the knowledge management strategy - Collected organizational knowledge on project management processes - Established a corporate methodology for KPI setting and schedule management


  • Brand management
  • Data Analysis
  • Ecommerce
  • Innovation
  • Market Research
  • Marketing
  • Project management
  • Strategic Management

Langues parlées


Centres d'intérêt

  • Photographs
  • Poker
  • Snowboarding
  • Surfing
  • Traveling
  • Volley Ball