Marika Lanzi

Account Handling & Project Management:
Managing European Client Offices' requests & budgets.
Implementation of above the line campaigns, TV, Print, Cinema, OOH, Online and eCRM campaigns.
TV, Online, Print Media Schedules Management

Accounts: Unilever, Philips, Exxon

Talent management – attracting, sourcing, developing and retaining candidates
Team management – setting targets, performance reviews, team competitions
New Starters induction and ongoing training delivery
Business Development - Lead Generation
Business analysis – preparing reports to increase team productivity
Event management – venue selection, candidates selection across Europe, preparation of marketing materials

Media Relations - making daily contacts with press, briefing journalists, sending press releases & press samples
Writing weekly press reports for HQ in Italy
Planning and organising press events in Paris
Organising Paris Haute Couture Show, arranging Haut Couture shootings

Adaptated Master catalogues to the Italian market
Briefed advertising agencies and suppliers
Prepared monthly catalogues’ distribution reports
Junior Brand Manager

Developed POS campaigns for key selling products for one top brand
Campaigns ROI analysis
Briefed advertising agencies and suppliers
Analysis of marketplace competition
Assisting with the launch of new product range