Malgorzata Grzanka
Security Expert; Public Relations and Communications Professional
Expert on terrorism with knowledge of contemporary threats and challenges of international security environment.
Focused on psychological, social and religious aspects of terrorist motivations, as well as likely methods of attacks and analysis present conditionings of emerging risks of the terrorist threat.
Specialist with broad experience in analysis of national and international security as well as knowledge of diplomatic protocol and rules of journalism.
Also, interested in all aspects of communication, with essential experience in implementing Public Relations strategies. 4-years of direct experience in media relations as well as planning advert campaigns and preparing reports and analysis for strategic customers.
Specialties:
* international terrorism
* external and internal communications
* crisis management
* media relations
* publicity
* data analysis
* corporate identity
* promotion
* web marketing
* sponsoring
* lobbying
1 contact2003 - 2004Makroconcert is a concert agency that specialises in concerts and other public events.
My main responsibilities has focused on:
* creating Public Relations strategies for artists performing in Poland;
* preparing materials for the press including press conferences, press breakfast, TV and radio programmers as well as promotion leaflets;
* coordination all aspects of publicity.
Main achievements are:
* promotion the first-time tour the world-renowned ballet group Moscow City Ballet;
* launch first ever private concert of the world famous jazz pianist Keiko Matsui.
2001 - 2003I-Metria was the first company on the market that implemented Internet-directed research products.
I was responsible for creating all PR strategies for innovative company's products and services focused on development and implementation of Internet marketing and research. Furthermore, I prepared data analysis used in press releases and edited syndicated reports about TMT markets.
Main achievements:
* promotion of the first study about e-commerce B2C following changes in Polish retail online market through 2001-2003;
* promotion of I-Metryka, the first on the Polish market Internet user-centric study;
* implementation first online FGI research for Polski Dom Wydawniczy in 2001.
2000 - 2001I was a PR Manager for a company that implemented an advanced tracking system GeMius. It was a great challenge to be a part of a team that made up new e-products & e-marketing instruments.
I was responsible for:
* media relations,
* press releases,
* the company's web site,
* newsletters about global Internet news and company's achievements and
* internal communication rules of procedures.
I also worked with Internet analysts during their research work to deliver reliable information and products to customers.
1999 - 2000During my work I was responsible for international security issues, including terrorism, NATO and other transatlantic organisations, press services as well as organisation of meetings with foreign VIPs.
My main achievements are:
* press services of NATO Washington Summit in 1999;
* writing drafts of speeches for the President;
* writing official correspondence with national military organisations on behalf of the President;
* press service of National Security Bureau's web site.
