Ludovic Leforestier

Ludovic Leforestier

Global Analyst / Influencer Relations Director, Criteo
 

Currently employed at Criteo, IIAR

Previous: BearingPoint, Oracle, IIAR, IBM, Lighthouse PR, Hitachi Data Systems, EMC, Unisys

 

Previous: Erasmus Universiteit Rotterdam, IFA Roger Potin / Itevec

 

    Summary

    Dual French-English national helping my colleagues to combine insights from top influencers, weak signals from deep web to form our strategy, shape the market and bring thought leadership to our clients. It's all about relationships: I'll connect with you on LinkedIn if we've met (or worked together). It's all about content: I actively look for ah-ah moments, insights from thinkers, quips from pundits, mesmerising storytellers, inspiring writers. Check my LinkedIn profile: linkedin.com/in/leforestier ( www.linkedin.com/in/leforestier )

Experiences

Global Analyst / Influencer Relations Director

At Criteo

From April 2017 to Present
Joined Criteo to set up our Influencer Relations.
 

Member of the board

At IIAR

From January 2013 to Present
The IIAR has been established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and provide opportunities for AR practitioners to network with their...
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Director - Thought Leadership and Industry Analyst Relations

At BearingPoint

From June 2011 to March 2017
- Firmwide Industry Analyst Relations: managing relationships with industry analysts with our firm - Firmwide Thought Leadership: editor of the BearingPoint Institute, BearingPoint's thought leadership > http://www.bearingpointinstitute.com
 

Founding member and co-chair of the board

At IIAR

From 2005 to November 2011
The IIAR has been established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and provide opportunities for AR practitioners to network with their...
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IT Analyst Relations

At Oracle

From 2006 to 2011
Senior AR manager covering WW Storage hardware and software. - Account management for IDC EMEA and French analyst firms including CXP and PAC - Involved in AR 2.0 team and social media Past coverage areas include: EMEA Applications, Global Utilities, Global STC (Services, Travel,...
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AR Manager

At IBM

From 2002 to 2006
Analyst Relations Programme Manager for IBM Systems & Technology Group in Europe (inc. 4 server and 1 storage brands, plus transversal areas such as Linux, virtualisation). - Account management for META, Gartner - Managed complex research projects
 

Independent consultant

At Lighthouse PR

2002
Analyst relation practice set-up as freelance consultant, including market study, positioning, offering definition and process documenting, staff training.
 

PR & Marketing Manager EMEA

At Hitachi Data Systems

From 2000 to 2001
• Marketing manager, creating and ensuring consistency of marketing messages. • PR manager, driving European PR activity. • IT analyst relations for EMEA.
 

Manager Marketing Programmes – Europe

At EMC

From 1998 to 1999
• Market intelligence • Industry analysts relations • Field programmes
 

Marketing Support Storage Systems

At Unisys

From 1996 to 1998
Setting-up and management of marketing programmes, prospecting of new accounts, producing technical configurations for sales proposals, closing sales.
 

Erasmus Universiteit Rotterdam, Rotterdam

Business Policy and Business Management, Marketing Management, Market Strategy, Erasmus School of Economics

From 1995 to 1996
 

Skills

 
  • Analyst relations
  • Marketing
  • PR
  • Press relations
  • sales
  • thought leadership

Langues parlées

 

Centres d'intérêt

 
  • Check my LinkedIn profile ( www.linkedin.com/in/leforestier )
  • Member of the board of the IIAR (check on www.analystrelations.org )
  • Running in a club ( www.SheenShufflers.co.uk )
  • bread making
  • food
  • gourmet cooking
  • photography
  • skiing
  • wine tasting