Lorena Sparenberg

- E-communications: delivering HQ e-communications programme
- Website: updating WSPA International website and other WSPA
microsites
- Reporting: developing web traffic reports and tracking strategies
- Data Management: managing, cleaning and distriburting data to national offices
- Paid Search: assist in running paid search campaigns, developing PPC guidelines for international offices
- SEO: recommendations for website optimisation, developing SEO guidelines for international offices
- Case studies and documentations: developing online marketing case studies and training documentations

As a Tutor at 77Academy it is my responsibility to guide our students through their 10 week online markting intensive course. This includes assigning modules and reading materials, organising practical work, giving and/or organising teaching sessions as well as assigning and correcting assessments - and, of course, to support them with any problems or questions they might have.

As a New Media Account Manager at 77Agency I focus mostly on Search Engine Marketing (SEM) campaigns for various clients. This includes setting up a campaign as well as day-to-day management, optimisation and reporting of these campaigns through the advertising systems of the three major search engines - Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.