Loic Malroux

Working on pan-European PR projects and media relations for Sony Professional Europe in the EU Marketing Communications team.

I look after the Public Relation activities for the following products and solutions including: Medical, Broadcast (like video cameras, 3D production, studios), Digital Cinema (e.g 4K projectors), Video Security, Sports & Stadiums solutions (e.g for Wimbledon/Football, Hawk-Eye technology).

Find out more:
Sony Pro on Facebook: http://www.facebook.com/SonyProfessionalEurope
Sony Digital Cinemas on Facebook: http://www.facebook.com/SonyDigitalCinema
Sony Pro on Twitter: www.twitter.com/sonyproeurope

Product Management and Marketing for the brands Cyber-shot, NEX and Alpha (cameras, lenses and accessories in Spain and Portugal).

Part of the Corporate Communications Europe team [Sony European Graduate Programme].

PR Comms projects related to:
-Products: BRAVIA, Eco/CSR, Blu-ray, Car-Audio
-Organization team for CES Electronic show (Las Vegas) and IFA2010 (Berlin)
-EISA Awards
-UEFA Champions League, Analyst and journalist relations
-Sony 3D World : From the 'Lens to the Living room'

Part of the Global Development team
Worldwide KONE.com activities, Global Intranet and CRM projects

• Entrypark AB: International Account Manager
-Developed and maintained relationships with a portfolio of new and existing university and corporate partners in Europe and Asia. Reached 100% of my targets over the work period.
-Coordinated the BNP Paribas Ace Manager Challenge event in Asia, North Africa, Europe and North America, planned an international campus tour in the universities targeted by the client and brought 9,000+ student participants to the game.
-Supported a portfolio of clients like Adidas, L’Oreal, BNP Paribas, Murex in their offline and online employer branding and outsourcing activities.
-In charge of the business development in Europe/Asia: member acquisition strategy, SEO, online sales, customer relationship management.

• Potentialpark Communications: HR Consultant Asia
-Conducted career websites audits of the global top recruiters for the 7 editions of the annual Top Employer Web Benchmark study (TEWeB). Brought nearly 10,000 respondents form top business and engineering schools in France and nine Asian countries to our worldwide annual research of the most attractive employers.
-Responsible for business development in Asia: providing Asian clients with tailored consultancy services for their career website and Employer Branding and Talent recruiting activities based on our Top Employer Web Benchmark study.

- Developed a strategy of online partnerships and brand management aiming to acquire Chinese customers in Japan.

-Managed the product launch of a new service: benchmarking, business research, implementing marketing solutions, communication with the clients through business presentations
-Tested the commercial offer: interviewed & brokered negotiations with French exporting leaders.

- For Danfoss : Updated the French market database
- For Niro Pharma Systems: Carried out a market survey regarding the customers’ satisfaction with the service.

- Provided direct care and therapeutic recreation for moderately to severely disabled adults

- Product development of travel packages for international tourists in the Queensland state.
- Researched the traveling market for the French Market
- Analyzed the International and domestic Australian markets, market selection, surveyed the French market
- Created two inbound tours for a Young and Mature segment, Collaborated with the Aussie Government.