Loic Malroux

Loic Malroux

European PR and Social Media Manager, Sony Europe

Currently employed at Sony Europe, Professional division

Previous: Sony Iberia, Barcelona (Spain), Sony Europe, London (UK), KONE Corporation, Helsinki (Finland), Entrypark / Potentialpark (sister companies): Stockholm (Sweden) and Singapore, Niigata-ken prefecture, Niigata (Japan), Insert-Export, Clermont-Ferrand (France), Lindberg International, Århus (Denmark), AHRC, New York City (USA), EDUCAPE, Cairns (Australia)


Previous: International University Of Japan, Graduate School Of International Management JAPAN, Aarhus School Of Business, Halmstad University, School Of Business, Université Lyon 1 Claude Bernard



    A pro-active and goal-driven young professional taking pride and putting passion into his job. Extensive athletics background enabling me to develop such attributes as motivation, multi-tasking skills, critical thinking and a goal-driven attitude. Those are lessons that I can apply in business when it is required to turn early setbacks into advantages, and turn weaknesses into strengths. International background and multicultural skills: Lived/worked/studied in 10 countries and traveled to over 50 destinations. Fluent in English/French/Spanish with basic Swedish/Japanese. Areas of interest: Fitness/Electronics/Consumer products industries worldwide. Also, connect with me on LinkedIn and broaden your network at: = > www.linkedin.com/pub/dir/loic/malroux


European PR and Social Media Manager

At Sony Europe, Professional division

From 2011 to Present
Co-managing the pan-European PR & Social media activities and media relations for Sony Europe, Professional Solutions. The scope of work includes a wide range of Sony businesses: Broadcast (camcorders, live production), Digital Cinema (Sony 4K projectors), Displays, Video Security, Sports &...
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Product Marketing Cameras - Compacts & DSLR/Lenses

At Sony Iberia, Barcelona (Spain)

From 2010 to 2011
Product Management and Marketing for the brands Cyber-shot, NEX and Alpha (cameras, lenses and accessories in Spain and Portugal).

PR Assistant, Consumer PR

At Sony Europe, London (UK)

From 2009 to 2010
Part of the Corporate Communications Europe team [Sony European Graduate Programme]. PR Comms projects related to: -Products: BRAVIA, Eco/CSR, Blu-ray, Car-Audio -Organization team for CES Electronic show (Las Vegas) and IFA2010 (Berlin) -EISA Awards -UEFA Champions League, Analyst and...
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Ebusiness & CRM Analyst

At KONE Corporation, Helsinki (Finland)

Part of the Global Development team Worldwide KONE.com activities, Global Intranet and CRM projects

Key Account Manager France & Asia

At Entrypark / Potentialpark (sister companies): Stockholm (Sweden) and Singapore

From 2008 to 2009
• Entrypark AB: International Account Manager -Developed and maintained relationships with a portfolio of new and existing university and corporate partners in Europe and Asia. Reached 100% of my targets over the work period. -Coordinated the BNP Paribas Ace Manager Challenge event in Asia, North...
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International University Of Japan, Graduate School Of International Management JAPAN, Minani Uonuma, Niigata, Japan

MBA and Master of E-Business Management classes (exchange program), International University of Japan, Graduate School of International Management JAPAN

From 2007 to 2008
Graduate School of International Management - International University of Japan: Study abroad goals: Specializations in E-marketing, international management and Japanese business style.

Aarhus School Of Business, Aarhus V

Master in Business Administration, Business Performance Management, Aarhus School of Business

From 2006 to 2008

Free Lance Market Researcher

At Lindberg International, Århus (Denmark)

- For Danfoss : Updated the French market database - For Niro Pharma Systems: Carried out a market survey regarding the customers’ satisfaction with the service.

EMarketing Strategist trainee

At Niigata-ken prefecture, Niigata (Japan)

- Developed a strategy of online partnerships and brand management aiming to acquire Chinese customers in Japan.

Marketing-HR- eBusiness Commercial

At Insert-Export, Clermont-Ferrand (France)

-Managed the product launch of a new service: benchmarking, business research, implementing marketing solutions, communication with the clients through business presentations -Tested the commercial offer: interviewed & brokered negotiations with French exporting leaders.

Summer Counsellor and Sports Activity Leader

At AHRC, New York City (USA)

- Provided direct care and therapeutic recreation for moderately to severely disabled adults

Internship as a Project Assistant Manager

At EDUCAPE, Cairns (Australia)

- Product development of travel packages for international tourists in the Queensland state. - Researched the traveling market for the French Market - Analyzed the International and domestic Australian markets, market selection, surveyed the French market - Created two inbound tours for a Young...
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Université Lyon 1 Claude Bernard, Villeurbanne

DUT en Techniques de Commercialisation [Degree in Business Studies] , IUT Techniques de Commercialisation

From 2003 to 2005


  • Communication
  • CRM / e CRM
  • International Business Expansion
  • Key account management
  • Marketing
  • PR
  • Product Management
  • Social Media marketing

Langues parlées


Centres d'intérêt

  • Adventures
  • Asia
  • Athletics (2nd French Championships 2002 in Decathlon)
  • Challenges
  • Japan
  • Marketing
  • Networking
  • Photography
  • Rollerblading.
  • Running
  • Snowboarding
  • Social Media
  • Spanish
  • Sports
  • Sushi
  • Travels