Lionel Guicherd-Callin

Lionel Guicherd-Callin

Head of Product Marketing - Europe, Nest

Currently employed at Nest, Apple Computer, Inc.

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Previous: Ecole Supérieure De Commerce, Lycée Saint Jean



Head of Product Marketing - Europe

At Nest

From January 2014 to Present

Senior Product Marketing Manager

At Apple Computer, Inc.

From 2005 to Present
In charge of MacBook, MacBook Pro and MacBook Air, iPad development, Apple TV and AirPort product for Apple Europe.

Senior Business Manager

At Apple, Inc.

From 2009 to December 2013
In charge of the office of the Vice President of Apple Europe, Middle-East, India and Africa. Broad area of expertise ranging from external/internal presentations, to strategic planning.

Category Manager - Apple Store

At Apple Computer, Inc.

From 2004 to 2005
Was responsible for all third party accessories sold through the Apple Online Store. Assortment selection, pricing, promotion, and traffic acquisition activities. Worked on the opening of first Apple Retail Store in Europe (Regent Street, UK) to secure involvement of key third parties.

Pricing Analyst

At Apple Computer, Inc.

From 2003 to 2005
Responsible for pricing and launch process of Apple products in Europe.


  • Advertising
  • Apple
  • Communication
  • Consulting
  • High tech
  • Internet
  • Management
  • Marketing
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