Laetitia De Benoist

• Member of the international qualitative department working for global clients in the consumer goods industry
• Contributing to the entire research cycle from pitch to final delivery of insight including:

o Proposal writing
o Designing methodology
o Project set up
o Costings
o Client liaison
o Managing the fieldwork
o Analysis
o Report writing

• Projects have been international/domestic spanning….(give project types – ie. Packaging, npd, opinion research etc)
• In regard to fieldwork, I have completed numerous depths and started getting involved in note taking at groups. (exand)

Responsible for creating a brand aesthetic audit and defining strategic and aesthetic brand positioning as well as creating ad’s body copy and mood boards

Main responsibilities included: analysis of media coverage and search of strategic information on various companies. Responsible for writing an external audit based on media analysis, semiotics studies and perception surveys