Julien Jemin

Reporting to the Managing Director, I was responsible for all marketing activities (£300K budget), mainly focusing on lead generation (+50%), brand awareness and seasonal marketing campaigns:

• Management and improvement of PPC campaigns: Cost per lead down by 70% within the first 2 months
• Optimising the organic ranking of pages for niche keywords (ie. “sofa london”, “bespoke sofa bed”) and link building
• Creation and management of marketing campaigns using web media (banners, ads, e-shots) and national press

Reporting to the Development Manager, I manage the group Marketing budget, being involved in all aspects of the marketing activities. I am responsible for online and offline Marketing of both, the IT Training (BtoC) and the IT Solutions (BtoEducation) companies:

Online:
• Creation and management of successful PPC Campaigns (Google, Yahoo!, Bing & Facebook)
• Managing In-house design and websites, including SEO, content, design, promotions, call to actions, etc.
• Developing both on and offline branding, including website look and consumer experience
• Social Marketing: creation and management of Facebook and Twitter pages
• Creation of direct email campaigns (Newsletter and email campaigns)
• Sales and telesales support – Creation of tracking system to improve the knowledge of our leads

Offline:
• Manage the groups external agencies (TV, Print & Online)
• Creating customer brochures and sales tools for each companies
• Project managing exhibitions including the design and the installation of the stand, creation of marketing collateral
• Creation of promotional campaigns
• Planning, implementing and measuring individual marketing campaigns

MARKETING EXECUTIVE

Reporting to the Divisional Marketing Manager, managing the day-to-day marketing of several medical journals:

• Communication : Designing advertisements, managing the day-to-day relationship with designers
• Conferences: Organising and attending conferences. Booth manager in Barcelona, Helsinki, Copenhagen and Istanbul. Managing post-show follow-up. Ensuring all promotional items for conferences are produced on time

Reporting to the senior project manager, I was responsible for the creation of the marketing strategy for the launch of METNEXT products, management tools (software) for sales of industrial weather sensitive products:

• Market Study : Competitive and strategic scanning, market survey, meeting with B2B prospects
• Marketing : Creation of the marketing MIX, target market identification and positioning
• Marketing Survey : Creation of a survey, mailing, analysis of results, recommendations to adapt our products
• Media Planning : Designing and building a marketing campaign, medias selection and financing
• Operations : Creation of the marketing feed back tools and elaboration of the marketing plans at 3 years
• Results : My actions helped Metnext to generate an important profit