Julian Treasure

The Sound Agency helps organisations to achieve better results through the better use of sound in their branding, their marketing communication and in the soundscapes of their shops, public spaces and offices. We are world leaders in creating living soundscapes, performed live and generatively by computer, designed to have specific beneficial effects on people. Our Ambifier™ system delivers soundscapes or musical playlists into multiple locations with complete control down to individual site level via a state of the art web-based management tool. Clients include Honda, Marks & Spencer, BP, Unilever and Banco de Credito.

TSA started in 2003, and I wrote the book Sound Business in 2007. People find what we do fascinating: we have been featured in numerous media, including BBC and ITV television, UK national press (The Times, The Guardian, The Daily Telegraph, the Sunday Times), international press (The Economist and TIME Magazine) and business/marketing press in several countries (too numerous to mention).

I have spoken on sound and business at numerous conferences, seminars and events.

I founded TPD in 1988. It was twice in the Virgin Fast Track 100 fastest-growing companies in the UK, and became one of the UK's leading contract publishing agencies, with clients such as Microsoft, Orange, Apple, Lexus and the RAC.

I was a director of the Periodical Publishers Asssociation from 1995-2003. I was the launch chairman of the UK Digital Content Forum in 1999, and was chairman of the Association of Publishing Agencies from 1995-97 and of PPAinteractive from 1999-2001. In 2002 the PPA recognised my contribution to the publishing industry with its Chairman’s Award.

I spoke at numerous conferences on subjects ranging from the effect of interactivity on marketing to customer communication in a renaissance marketing age.