Gwyn Davis
Marketing Manager, Zoological Society of London
Passionate CIM qualified marketer with strong creative, communication and project management skills, resulting in top quality, highly creative and innovative marketing solutions in the right place, at the right time, for the right price.
I also sit on the Board of Directors of UKinbound, the only trade association to represent and unite the UK's inbound tourism businesses.
4 contactsIn charge of trade marketing, group marketing, partnerships and promotions for both ZSL London Zoo and ZSL Whipsnade Zoo.
Responsible for development and implementation of online and offline marketing strategies for trade partnerships and affiliates, 3rd party sales and consumer direct groups, as well as promotional strategies for both Zoos.
Currently developing a social media markeing strategy for my remit.
Responsible for conceptualising and producing all marketing materials, both print and online, for B2B and B2C markets relevant to my remit.
Seen a 30% growth in business from markets I am responsible for in the last two years since joining ZSL.
Head of ZSL Steering Committee, responsible for capitalising on major events in London, known internally as "Team ZSL".
Responsible for management of budgets and agency relationships.
Currently have 2 direct reports.
Main point of contact and relationship holder for all associations that ZSL is a member of.
2004 - 2006Responsibility for implementation and direction of marketing campaign across the Consumer, UK Domestic, International Travel Trade and Corporate Markets.
Account Manager for 18 clients and succeeded in exceeding aggressive sales targets two years running.
Responsible for keeping web content up to date, relevant and compelling.
Regularly undertook presentations, training, meetings and familiarization trips with clients and partners in order to develop close relationships and maximise their brand and product knowledge.