Guy KEDAR
Regional director EMEA, Social Media and Emerging Platforms , MEC
A strategic marketer specialising in defining solutions which balance customer needs with business goals and lead to growth in customer life time value. "Blue Ocean" and "Outside-in" thinker combining a creative soul with strong analytical skills.
Aiming to connect social media and emerging platforms to the broader marketing mix and apply this to the business objectives of brands.
Diverse experience in developing market-led strategies and new services. Agency experience managing internal capability build and international client accounts, working closely with top-executive levels.
Specialities:
Market-led strategies;
New propositions and new service development;
Brand positioning communication consulting;
Social Media – strategy and capability development, engagement outreach and platforms, content ideation and insight via buzz monitoring
9 contactsDirecting the regional development of MEC’S social media capabilities. Supporting some 30 markets with internal capability build, new business acquisition and strategy ideation.
Activities include: developing service offerings, business models and strategies; Identifying and evaluating 3rd party vendors.; Facilitating trainings and workshops, internally and for clients.
2009 - 2009Created a five year growth strategy to insure that New Venture was fully leveraging its' brand and market position and to add revenue models.
Conducted research of the market, best practices and competitive landscape and identified untapped customer needs, market opportunities and strategic options that were translated into a new business model and new propositions.
Developed brand extensions and new services. Prepared a strategy paper, a business case and a strategic roadmap for capability build (including milestones and options).
Designed a new website to increase the organisation's online proposition and position it as a one-stop-shop for innovative entrepreneurs.
2008 - 2008Was one of the founders of the firm and developed its digital services strategy and proposition.
In charge of sales and new business as well as ongoing management of the Digital communication division.
Pitched to and acquired strategic clients including Perrigo (Pharmaceutical), EL AL (Israel's national airline) and Leumi Card (Second largest credit card company in Israel).
Designed practices for online brand monitoring, extracting insights from consumer conversations to generate activation ideas, initiation and facilitation of online consumer engagements and metrics based on benchmarks and KPI's
Developed an innovative and stakeholders' focused website that served as a news distribution tool and an integral part of the agency's unique proposition.
2007 - 2007Following an analysis of strategic opportunities and clients' needs and the development of a business case, was appointed to lead the development and launch of the agency's online PR department.
Developed a portfolio of services and propositions. Conducted pilots of brand monitoring, analysis of consumers sentiment and online engagement management.
2004 - 2007Created communication strategies based on business goals, market and competitors analysis, consumer surveys and interviews of functions across all organisational levels. Advised on public as well as internal communication.
Managed a portfolio of key accounts, both local and international, with annual budgets of up to US$300,000.
Sectors included banking, consulting, financial services, telecommunication (internet and mobile) and FMCG.
Clients included Logitech, Deloitte, Lehman Brothers, Jefferies Broadview, Netvision (Internet provider) and Esc (mobile operator).
Ideated creative business ideas for products and services with the power of gaining media exposure.
Worked closely with and reported directly to CEO's, VP's and Country Managers.