Gautier Casala
Junior Brand Manager, Danone Belgique
PASSIONATE ABOUT BRANDS AND NEW WAYS TO CONNECT TO FINAL CONSUMER, LOOKING FOR POSITION IN DIGITAL MARKETING STARTING JANUARY 2012.
22 contactsDANONE BELGIUM,Junior Brand Manager ACTIVIA, #1 priority brand of the portfolio Brussels, Belgium
January 2011-Current
Developed online program with real consumers.
-Captured consumers through search, emailing and banners.
-Educated consumers around relevant online and offline content.
-Transformed visits to CRM registration.
-Performed analysis through Nielsen data.
=>ROI target excedeed. Increased sales and heavy users customers loyalty.
Website:
http://www.activia.be/acti/front/home/display/l...
Mentored top management in becoming digitally savy.
2010 - 2010RECKITT BENCKISER UK, Junior Brand Manager VANISH,#1 priority brand of the portfolio, London
March-August 2010
Developed and coordinate promotional material from brief to delivery.
Lead business intellgence and promotional analysis online and in store.
2009 - 2009RECKITT BENCKISER, Junior Brand Manager FINISH, Brussels, Belgium
July-Dec 2009
Lead and performed internal launch of a product
Performed sell-in and Nielsen data analysis in order to improve results.
