Gary Roddy

Gary Roddy

Global Research Director
 

Currently employed at IPG Mediabrands, I-Com

Previous: Nepa, BARB - Client, Self Employed, I-Com, MBC Group, GfK NOP Media, Virgin Media, CHANNEL FOUR TELEVISION, THE TIME EXCHANGE, TELEVISION MEDIA MARKETING LTD, GRAMPIAN TELEVISION, SYDNEY MORNING HERALD, Bowater, North of England Newspapers

 

    Summary

    Strong advocate of creating solutions that deliver insights, whilst developing understanding and providing clear illustrated pathways. Represented companies on industry committees and platforms. Is seen as an industry expert on specific topics. Is the go-to expert on subscription based services across all forms of media locally and globally. Able to win and develop clients, building strong teams that are fully committed to working together to deliver a very high level of service to clients, thereby generating new business from existing clients.

Experiences

Associate Director - Global Research

At IPG Mediabrands

From April 2015 to Present
Responsible for leading Mediabrands worldwide consumer research programme, to provide best-in-class consumer research to UM, Initiative and BPN. At the heart of this is the Connections Survey currently operating in 90+ markets globally. The development of additional uses of the Connections project...
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Associate Director - Global Research

At IPG Mediabrands

From April 2015 to Present
Responsible for leading Mediabrands worldwide consumer research programme, to provide best-in-class consumer research to UM, Initiative and BPN. At the heart of this is the Connections Survey currently operating in 90+ markets globally. The development of additional uses of the Connections project...
Read more
 

Board Member

At I-Com

From April 2012 to Present
On the board/jury for the judging of entries into the Data Creativity Awards 2014 and 2015. I-COM is a Global trade body exploring opportunities to achieve business advantage via Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media...
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Board Member

At I-Com

From April 2012 to Present
On the board/jury for the judging of entries into the Data Creativity Awards 2014 and 2015. I-COM is a Global trade body exploring opportunities to achieve business advantage via Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media...
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Head of Business Development - Media

At Nepa

From November 2014 to March 2015
Nepa - Head of Business Development - Media - UK Office Closed. Responsible for creating new business for the media department in the UK across all media including TV, Online, Press, Magazines and Radio as well as retail media outlets such as cinema chains.
 

Head of Business Development - Media

At Nepa

From November 2014 to March 2015
Nepa - Head of Business Development - Media - UK Office Closed. Responsible for creating new business for the media department in the UK across all media including TV, Online, Press, Magazines and Radio as well as retail media outlets such as cinema chains.
 

Management & Development

At BARB - Client

From April 2013 to November 2014
Responsible for all revenue generation outside the underwriters of BARB. This accounts for nearly 60% of all revenue to the company. Actively engaging customers with the new direction of BARB and explaining the technical requirements of delivering the new service to current and new subscribers....
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Management & Development

At BARB - Client

From April 2013 to November 2014
Responsible for all revenue generation outside the underwriters of BARB. This accounts for nearly 60% of all revenue to the company. Actively engaging customers with the new direction of BARB and explaining the technical requirements of delivering the new service to current and new subscribers....
Read more
 

Freelance

At Self Employed

From July 2012 to April 2013
Freelance projects including Media, Digital, FMCG, Telecoms.
 

Freelance

At Self Employed

From July 2012 to April 2013
Freelance projects including Media, Digital, FMCG, Telecoms.
 

I-Com Board Member - Emerging Markets & I-Com Board Member

At I-Com

From April 2012 to June 2012
On the board/jury for the judging of entries into the Data Creativity Awards 2014 inthe emerging markets of the world I-COM is a Global trade body exploring opportunities to achieve business advantage via Marketing Data & Measurement. Backed by 100 associations in 40 countries representing...
Read more
 

I-Com Board Member - Emerging Markets & I-Com Board Member

At I-Com

From April 2012 to June 2012
On the board/jury for the judging of entries into the Data Creativity Awards 2014 inthe emerging markets of the world I-COM is a Global trade body exploring opportunities to achieve business advantage via Marketing Data & Measurement. Backed by 100 associations in 40 countries representing...
Read more
 

Director of Research and Insight

At MBC Group

From October 2010 to June 2012
Responsible for the research strategy and direction of the group. Identified new opportunities for MBC viewers, visitors and listeners by bringing global best practice and learning to the group. The management and development of MBC digital properties using insights from research. Responsible for...
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Director of Research and Insight

At MBC Group

From October 2010 to June 2012
Responsible for the research strategy and direction of the group. Identified new opportunities for MBC viewers, visitors and listeners by bringing global best practice and learning to the group. The management and development of MBC digital properties using insights from research. Responsible for...
Read more
 

Research Director

At GfK NOP Media

From April 2007 to October 2010
Responsible for running large scale continuous and ad-hoc projects. Delivering those with meaningful insights to clients. Sole responsibility for the new business area of the department across all potential clients including agencies, media owners and direct contact with advertisers. Responsible...
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Research Director

At GfK NOP Media

From April 2007 to October 2010
Responsible for running large scale continuous and ad-hoc projects. Delivering those with meaningful insights to clients. Sole responsibility for the new business area of the department across all potential clients including agencies, media owners and direct contact with advertisers. Responsible...
Read more
 

Research Controller

At Virgin Media

From January 2002 to March 2007
The creation of research projects to inform strategy and the development of commercial opportunities within the Virgin Media/ ids/Flextech environment. The tracking of channel activity and brand awareness by both quant and qual studies. The creation of revenue generating research projects that...
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Research Controller

At Virgin Media

From January 2002 to March 2007
The creation of research projects to inform strategy and the development of commercial opportunities within the Virgin Media/ ids/Flextech environment. The tracking of channel activity and brand awareness by both quant and qual studies. The creation of revenue generating research projects that...
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Research Manager

At Virgin Media

From July 2001 to December 2001
The creation of research projects to inform strategy and the development of commercial opportunities within the Virgin Media/ ids/Flextech environment. The tracking of channel activity and brand awareness by both quant and qual studies. The creation of revenue generating research projects that...
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Research Manager

At Virgin Media

From July 2001 to December 2001
The creation of research projects to inform strategy and the development of commercial opportunities within the Virgin Media/ ids/Flextech environment. The tracking of channel activity and brand awareness by both quant and qual studies. The creation of revenue generating research projects that...
Read more
 

Research Group Head

At CHANNEL FOUR TELEVISION

From August 1994 to July 2001
Main areas of responsibility include analysis, interpretation and presentation of detailed research analysis for all departments within Channel 4, predominantly the Commercial Department and regional offices. Additional responsibilities include marketing, new business development, new product...
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Research Group Head

At CHANNEL FOUR TELEVISION

From August 1994 to July 2001
Main areas of responsibility include analysis, interpretation and presentation of detailed research analysis for all departments within Channel 4, predominantly the Commercial Department and regional offices. Additional responsibilities include marketing, new business development, new product...
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Senior Media Researcher

At THE TIME EXCHANGE

From January 1994 to July 1994
Employed within the Research department of the Time Exchange, responsible for organising and developing new initiatives in research across all areas of the company, but especially within marketing and programming areas. Achievements. * Devised and responsible for the "Blue Book", a management...
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Senior Media Researcher

At THE TIME EXCHANGE

From January 1994 to July 1994
Employed within the Research department of the Time Exchange, responsible for organising and developing new initiatives in research across all areas of the company, but especially within marketing and programming areas. Achievements. * Devised and responsible for the "Blue Book", a management...
Read more
 

Senior Media Research Executive & Sales Co-ordination

At TELEVISION MEDIA MARKETING LTD

From February 1990 to January 1994
Working across all areas of research, both qualitative and quantitative. Prior to that, responsible for managing a group of people selling the companies' airtime on a short and long term basis. Responsible for reporting mechanisms to senior management.
 

Senior Media Research Executive & Sales Co-ordination

At TELEVISION MEDIA MARKETING LTD

From February 1990 to January 1994
Working across all areas of research, both qualitative and quantitative. Prior to that, responsible for managing a group of people selling the companies' airtime on a short and long term basis. Responsible for reporting mechanisms to senior management.
 

Sales Executive

At GRAMPIAN TELEVISION

From July 1987 to February 1990
Selling advertising to a portfolio of Advertising agencies and managing a group of sales people.
 

Sales Executive

At GRAMPIAN TELEVISION

From July 1987 to February 1990
Selling advertising to a portfolio of Advertising agencies and managing a group of sales people.
 

Advertisement Sales Executive

At SYDNEY MORNING HERALD

From September 1986 to March 1987
Selling advertising to a portfolio of Advertising agencies and managing a group of sales people.
 

Advertisement Sales Executive

At SYDNEY MORNING HERALD

From September 1986 to March 1987
Selling advertising to a portfolio of Advertising agencies and managing a group of sales people.
 

Territory Sales Executive

At Bowater

From October 1983 to September 1986
Managing a sales area selling across all the company's products.
 

Territory Sales Executive

At Bowater

From October 1983 to September 1986
Managing a sales area selling across all the company's products.
 

Sakes Executive

At North of England Newspapers

From August 1981 to October 1983
Selling advertising space to clients and advertising agencies.
 

Sakes Executive

At North of England Newspapers

From August 1981 to October 1983
Selling advertising space to clients and advertising agencies.
 

Skills

 
  • Blue Book
  • COM/DCOM
  • develop clients
  • develop communication
  • HDTV
  • Management Reporting
  • Responsible for all revenue generation
  • Responsible for leading Mediabrands
  • Show all skills (9)