Eric Tourtel
Head of International Sales, AOL Advertising, AOL
Seasoned advertising sales professional with 14+ years experience in a multinational environment. Proven skills with all media channels including print, television and online. Entrepreneurial and goal oriented with high level expertise in building and maintaining key relationships with major corporate clients. Professional fluency in French, Spanish, English and Catalan
79 contacts- Overall responsibility for Goviral International's P&L (Sales, Delivery, and Publisher's acquisition teams)
- Heading cross-border sales across AOL's products
- Managing our relationships with Agencies, Publishers and Advertisers
2010 - 2011(World Web Network has been acquired by Undertone in December 2010)
Head of sales and media buying teams over FR-UK-SP-GE-AU
Define media space buying and sales policies (1000+ Premium news and business websites in portfolio
Develop key relationships with top publishers and optimize buying conditions
Negotiate with key agencies (trading agreements, etc)
Orchestrates roll out of new offices (Spain, …)
2009 - 2010 Head of sales and media buying teams over FR-UK-SP-GE-AU
Responsible for team selection and group reorganization as well as the implementation of new processes to increase revenues.
Define media space buying and sales policies (1000+ Premium news and business websites in portfolio.
Develop key relationships with top publishers and optimize buying conditions
Negotiate with key agencies (trading agreements, etc)
2007 - 2009Best Online Advertising Support in Spain 2009 runners up Facebook and MSN Messenger (Award given by Interactiva magazine)
Advertising sales (Brand Mkg, Video Mkg, etc) in www.elmundo.es : 1st ranking Spanish online newspaper worldwide (ALEXA rating). Clients: media buyers, advertising agencies, key accounts ...
Responsible for the hiring and management of 7 Senior Sales Executives in Madrid and 6 outside.
Creation of sales strategy 2008-2009-2010, pricing structure and sales presentations with the collaboration of advertising and marketing.
Development of special promotions
Direct supervision of key or large accounts and all other kinds of special negotiations (contests, new editorial sections, multimedia contracts, etc.)
Participation in forums, round tables, and collaborate in field related events.
2005 - 2007Advertising sales (Brand Mkg, Video Mkg, …) in www.elmundo.es. Clients: media buyers, advertising agencies, key accounts
2004 - 2005- Advertising sales for 24 newspapers (El Periódico de Catalunya, Sport, Mediterráneo, Córdoba, Diario de Cádiz, La Voz de Asturias) handled by Grupo Zeta. *Total readers: 1.9 Million per day.
- Sale of advertising for local channel, Barcelona TV (conventional campaigns, sponsorships, active advertising, product placement) in addition to the sale of ad space in paper supports. Clients: National advertisers: advertising agencies, media buyers, key accounts
2003 - 2004Sale of advertising in El Periódico de Catalunya and in the publication Sport. Clients: Local advertisers.