Elias Sekfali

Mission: Led the digital strategy implementation for Sony Europe e-Commerce Dealer Platform.
• Platform Strategy Management: Translated mid/long term business strategy into a fully integrated online channel program. Redefined Sony Customers segmentation, maximising business performance through tools, solutions and processes.
• Business Processes Management: Defined with Senior Executive management new roles, responsibilities and processes. Steered their implementation and led the knowledge transfer.
• People Management: Managed internal & external teams across functions and business units. Supervised Development (6 persons) and Helpdesk Support (3 persons) teams’ activities.
• Budget Management: Audited, prepared and agreed on FY11 budget. Re-negotiated suppliers’ contracts & optimised costs (saving £300K overall).

Mission: Led the development, the rollout and usage of Sony Europe e-Commerce Partner Platform.
• Online Project Management: Had the end-to-end responsibility for design, assessment, planning and launch of targeted applications & system developments. Launched an e-learning module for retailers in 20 countries.
• Business Development: Achieved platform and tools launch in new countries (portal rollout from 12 to 32 countries). Established strong relationship with my partners, and captured voice of customer to support business goals. Evaluated opportunities by driving the successful implementation of a Digital Asset Syndication solution, improving product data quality and consistency from Sony to e-tailers.
• Communication / Change Management: Ensured regular communications to stakeholders (over 100 colleagues) and designed internal launch communication plans. Animated regular brainstorming and training sessions.

Mission: In charge of content publishing and online communication to Sony resellers in Europe.
• Content Publishing: Coordinated marketing publications between European and Country teams.
• Central Communication: Implemented a central and local communication plan across Europe.
• Portal Activity Analyses: Investigated opportunities to increase traffic leading to a site redesign.
• Database Management: Managed customer data cleansing, de-duplication, validation and segmentation.

Sony European Graduate Programme
Mission: In charge of the online music store marketing activity reporting.
• Website KPI Analysis: Produced KPI reports, measured promotion performances to maximise orders.
• Market Research: Monitored online music trends.
• Newsletter: created an internal newsletter to improve digital entertainment/online music services awareness.

Sony European Graduate Programme
Mission: In charge of financial and controlling reporting.
• Finance and Accounting: Handled month-end closing journals and Third-Party Invoicing.

• Project Management: Coordinated the UAT for ThalysNet, world-first on-board wireless Internet access.
• Content: Content audit and recommendations to increase traffic. Created a brand new section (“Destinations”).
• Communication: Launched a monthly newsletter to travellers and monitored KPIs.

• Training Coordinator: Organised training meetings across the globe and analysed trainees’ feedback.
• Sales Methods: Roll out of dealer sales tool (SAVENTE).