Delphine SERRES

• Management of Air France advertising budget in the UK & Ireland including national and regional media planning and creation cost
• Optimisation of online display campaigns, leading to almost 12 months of YoY improvement for AIR FRANCE KLM
• Negotiating with agencies to deliver 18% reduction in costs YoY in 2011/12
• Identify niche target markets and develop a global strategy and actions, i.e. Visit Friends & Family in Africa and Asia
• Act as the brand guardian for the e-commerce activities: Social Media, Affiliation, Consumer website
• Management of the mobile strategy in the UK and Ireland: insertion of QR codes on our press visuals, boost traffic to the mobile website, promotion of Air France mobile app
• Manage the launch of the Air France TV campaign in the UK: recommend appropriate documentaries, ensure PR coverage and Social Media exposure
• Managing a Marketing Assistant who is in charge of the e-newsletters
• Developing CRM strategy to maintain, segment and grow Air France UK and Ireland consumer databases, allowing for more targeted campaigns, achieving up to 100% opening rate
• Define and implement a Social Media strategy: improving our opening rate and CTR as well as gaining more Facebook/Twitter fans and increasing their engagement

• Set up media plans with media agency and optimise the ROI (achieved ROI= 35)
• Managed an annual budget of £ 2M
• Negotiated added value of £190K with display campaigns based on free impressions, inserts and better positioning
• Build strong relationships with all external agencies: Creative Agency , content Management Agency, Media Agency
• Managed an annual Direct Marketing budget of £50K
• Develop of successful data acquisition campaign which over achieved the Head Office target of +10%

• Negotiated and coordinated campaigns with the online travel agencies such as Expedia, Lastminute.com, Opodo
• Experienced at building effective client relationships with the OTAs and Travel Agencies
• Planned and implemented a trade communications plan to support the marketing communications goals
• Responsible for writing and broadcasting all communication to Trade partners and Corporate clients: leaflets, e-newsletters, e-flyers, sales incentives
• Managed BlueBiz, the AIR FRANCE KLM loyalty programme for Small and Medium Enterprises: raise awareness of the programme, developed display campaigns, incentives and monthly offers to increase the number of members
• Interact and liaise on a daily basis with the 30 Sales Account Managers and the Pricing department to boost our sales
• E-commerce: In charge of updating the Trade website and drive traffic to it
• Implemented the new Air France and KLM desktop alert “Widget” for the trade partners

• Launched 28 national campaigns with 5 main OTAs: More than £100M revenue generated in 2010
• Developed close relationships with Head Offices, Airlines Partners, Sales team, Pricing, Creative agencies, suppliers
• Built good relationships with key trade partners
• Managed a budget of £100k to develop all B2B/ B2T Marketing activities
• Developed successfully the Marketing activities of the Joint Venture with Delta Air Lines and Alitalia
• Developed detailed reporting of the website and e-newsletters
• Nominated Employee of the month of AIR FRANCE KLM UK

Renault S.A is a French car manufacturer. Thanks to its alliance with Nissan, it is currently the world's 4th largest car manufacturer

Key responsibilities
• Responsible for coordinating communication support materials with agencies: brochure, price guide, leaflet, website
• Responsible for weekly and monthly reporting: sales reports, market performance, price positioning and sales forecasts
• Coordinating the new car launches: product features, price positioning, communication, training, CRM actions, finance efforts, presentations.
• In charge of developing the product positioning, identifying trends and making recommendations: price, equipment, financial offers
• Responsible for publishing product information and dealer communication on the Intranet

Key Achievements
• Successfully Launching two new cars: New Megane and Koleos, which represent main volumes of the company
• Being involved in all aspects of Marketing and liaising with all main department of Renault UK
• Developing a new reporting for the Head of Department

Selfridges is the second largest shop in the UK and has an annual turnover of £538m

Key responsibilities
• Responsible for coordinating the daily sales reports for the Head Office
• Achieving sales targets

Key achievements
• Nominated best sale executive of the concession
• Obtaining an excellent evaluation by the Mystery Shopper (95%)
• Discovering the specificities of the luxury sector in England

SFR has 17 million clients is currently 56% owned by the Group Vivendi and 44% by Vodafone.

Key responsibilities
• Project management: Developing a new uniform collection for 400 stores labelled by a well known Fashion Designer (Jean Charles de Castelbajac)
• Responsible for liaising with the three main actors of the project: designer, manufacturer and the network
• Responsible for defining the objectives, planning and budgeting of the project
• In charge of developing communication and marketing supports: ordering website, market research, leaflets, press releases, news letter, Hotline
• Producing press releases with the P.R. department

Key achievements
• Providing uniforms for 5000 people across France in 9 months
• Realising a successful project of 1,8 millions of Euros within a leading telecommunication company
• Improving managerial and organisational skills

La Mêlée is a small event organisation specialized in new information technologies

Key responsibilities
• Coordinating a Financial event between investors and innovating companies
• In charge of defining the project’s planning and negotiating fees with the communication support providers
• Responsible for producing direct mail, press releases, surveys and descriptions

Key achievements
• Being a part of the decisional process due to the small organisation
• Launching a financial event for companies specialised in IT Sector

Societe Generale is a leading French bank that offers extensive financial services throughout Europe and other parts of the world

Key responsibilities
• Organising the Societe Generale stand at a real estate fair
• Negotiating fees with the communication support providers
• In charge of developing customer loyalty (actions in several branches)

Key achievement
• Developing marketing actions within the banking sector

Pharmaset produces kits for care and all elements for specific identified care

• Responsible for coordinating the new products catalogue
• In charge of improving the brochures and leaflets